Mad Men aired it's fourth season premiere last sunday and and fans can now interview for a job at the new Sterling Cooper, Draper, Price.
check the Job Interview app out at: http://www.amctv.com/originals/madmen/job-interview/
I made it to senior partner by choosing the most cocky possible answers!
If you have been watching my updates lately you have seen me reporting new finds in Harlem. I have been doing this with the new Nokia Nuron and Ovi Maps. Last month this mobile device was launched and we created the social platform and campaign that allows you to update your status through our banner ads, widgets, FB app.
Instead of limiting our audience to just facebook, we used a new social authentication API called Socialize from Gigya. This new service opened up the entire social web to our audience. From any one of our banners, widgets or sites you can update your status and share your location.
What I love most about this feature is that it's a full on demonstration of how easy it is to share your location, tag a picture or place with the Nokia Nuron. Another cool feature is that the API allows you to customize just about everything in the status update. We were able to create branded status updates that link you to purchase the phone. [see below]
So...Where are you right now? Click the "share" button on the widget and let me know.
LG has launched a fantastic promotional site. The new Smart Light monitor site offers you a front seat to in depth discovery while taking on a worthy cause. LG's technology works like an owls sight. Its predictive features are integrated into this well designed site.
When you play with the site's functionality and navigation you realize that the site holds the promise of the product incredibly natural ways.
The curios clue finder ties in a social media streams by taking in feeds from Flickr photo pools and YouTube content that allow the user to experience detailed discoveries. This functionality is perfectly designed as it does not attempt to "build community", which is a mistake that many brands make.
The design aggregates existing content and uses it to entertain and inform the user. In my opinion, this the way we should be looking at utilizing social media platforms and their functionality.
When you visit the showroom the site offers one of time most beautifully designed demonstrations of technology that I have seen in a long time. The Cinema mode is captivating. It made me want to trade in my Apple display for the Smart Light monitor.
What would a 2.0 site be with out a widget for bloggers? Now most of you know that I think that in the past year widgets have just been abused. A widget is there to facilitate the spread a good idea - it is not the idea. This one gives me a real reason for displaying it on my blog. If I can save one animal it was worth posting it.
The only criticisms I have of the site is that the writing could have been stronger by explaining the humanitarian reason for deeper engagement, the site and content is not coming up in search engines as well as it could have and in the widget section the drop down menu used to select your country is a bit over designed and hard to get to your country easily.
I encourage you to discover this site at :http://www.smamot.com/en/
Just when we had all written off IMAX, they launch The Dark Knight and inject a new spectacular experience for movie goers. All of the sudden the movie theater tickets were worth it again! So now that you have the Dark Knight under your IMAX belt it is time for you to surround yourself with Bono, Edge and gang for an energetic ride in U23D.
As a U2 fan who did the Veritgo tour while in chi-town, this is a stunning production that puts you in the eclipse pit of the Argentinean stage. U23D is the first digital 3D, multi-camera, real-time shoot. It is the largest collection of 3D camera technology ever assembled for a single project.
For those of you who have invested in the home theater with surround sound and stadium seating - IMAX has made the movies magical again. Seems like a fine time to go hang at the movies again. Thanks IMAX!
Check out the site at http://www.u23dmovie.com
"NIKE, AKQA and MindShare Partner to Change Widget Advertising For Good" was the headline of the press release that I received in my ON: Inbox last week. While it peaked my interest it also gave me pause and reminded me that "change begets more change". Widgets are not a new change for consumers. What has changed is our use of them as an easy way to distribute content for brands by sharing the content and functionally in them with our communities. the brilliant marketers at NIKEFootball know that the brand site, at launch, is a place for consumers to fall in love and share.
In an attempt to deliver on of the largest video widget campaigns ever, the European Soccer Championship, Eyeblaster, NIKE, AKQA and Mindshare worked together to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website.
NIKEFootball’s video widget campaign moved across more than 10 countries, revolutionizing the way any brand has ever used ad serving technology. The campaign uses bought/paid media combined with Nike Media (ie sites, banners and applications) to inspire earned / consumer generated media across the globe.
Here is the lift from the press propaganda sheet:
Eyeblaster, home of the world’s most innovative integrated digital marketing solutions has been selected by global advertising agency AKQA and worldwide media agency network MindShare to serve and measure innovative branding video widgets for NIKE across 10 countries.As part of a multi-faceted campaign that crosses multiple borders, the widgets leverage Eyeblaster’s digital expertise and technology to enhance user experience and brand integration for one of the most well-known brands on the planet.
“We’re excited to launch one of the largest global video widget campaigns ever,” said Mike Cookson, content and media director at Nike EMEA. “AKQA’s creative ability, MindShare’s leading distribution strategy and Eyeblaster’s targeting technology is enabling Nike to distribute content in ever-smarter ways.”
NIKE’s new campaign uses ad-unit content distribution (ACD) to extend the reach of NIKE branded football films found on its groundbreaking NIKEFootball website. AKQA designed the NIKE widget to showcase video using well known sporting and media celebrities to deliver NIKE branded content directly from a video banner ad to social networks, homepages, blogs, etc.
“NIKE’s new campaign breaks the traditional online advertising model,” said Chris Hancock of AKQA. “We wanted to invent a way to push content out to users. Using Eyeblaster, we designed a campaign that uses advertising space on websites as a channel to distribute video from a site in conjunction with the added ability for consumers to ‘grab’ the content.”
“The widget represents fresh thinking that adds value to consumers' experiences of the brand. It allows us to sustain a 3-way dialogue between Nike and consumers and amongst themselves, throughout the campaign and beyond, by continually refreshing our messaging and the functionality of the widget,” added Hani Mahdi, account director at MindShare WorldWide.To maximize ad spend and add a viral aspect to the campaign, AKQA integrated seeding technology with the video widget. The seeding technology is powered by Gigya in cooperation with Eyeblaster. Users can “grab” the widget from the website they are looking at and install it on their social networking page. This opens a direct, permanent communication channel with users where NIKE can update video content at anytime.
“NIKEFootball’s new widget campaign revolutionizes the way any brand has ever used ad serving technology,” said Gal Trifon, CEO and co-founder of Eyeblaster. “Eyeblaster makes it possible to fully execute MindShare’s and AKQA’s creative strategy and we are confident that the campaign will generate great results.”
The campaign is being served and measured using Eyeblaster’s Ad Campaign Manager (ACM) platform. With ACM, AKQA and Nike can access data consolidation and manage geo targeting, dynamic content and global distribution from one platform.
This does not feel new, but it sure feels big. Perhaps the change they speak of is when a big brand like Nike pushes the limits on content and distribution perhaps it will inspire other categories to follow suit with relevant content that will inspire brand love.
If this is the LARGEST WIDGET LAUNCH EVER - Does anyone know which widget sharing platform they used? I scrubbed the code and it looks like Gigya has done it one more time! It just seemed highly unlikely that they would re-invent that wheel at the brand's expense.
It was Cannes Candy. And of late it has rocked the pages of this blog. Yup this widget created by Tokyo Agency Projector took top honors in the titanium and integrated category at the Cannes International Advertising Festival today.
I first encountered this retailer when their pop up location appeared on the upper west side. I fell in love as I think the evolution of the t-shirt is something that you can exploit in our creative life.
Watch out Gap, Old Navy and Target! UNIQLO is coming right at you - and they are doing it in a way that uses the media that best communicates to their core audience. (shhh... word of mouth is here to stay. fuse the blue baby!)
