POST DIGITAL

on: google's social search

Google has unleashed its Social Search globally, with the feature now working in 19 languages. So what does that mean to you??? If a friend has written a blog post on a particular topic – or already shared an article – then it will appear higher up in your search results. They also plan to launch the +1 feature soon.

on: pepsi's social vending system

Pepsi new vending machines encourage consumers to give the gift of Pepsi. PepsiCo's Social Vending System is a state-of-the-art networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Social Vending System will debut at the National Automatic Merchandising Association's One Show in Chicago, April 27-29.

on: google's +1

Do you think +1 is better than like?

on: knicksnow.com

Not to long ago theKMco launched KnicksNow.com.  The launch is the first real social effort by an NBA team.  From original content, including video, photos and post-game interviews, to social apps like Facebook connect and Twitter the site serves as a social hub for Knicks fans. (yes, after the San Antonio Spurs, I support the Knicks!)  

I had the pleasure in participating on one of OMMA's creative round tables on the site.

Is there anything you would add to knicksnow.com?
Peña-Bickley: Video content. The more video content the better. Those of us who are writers and designers love to believe that our content is being read, but you're going to find that more people watch. The Web has changed in such a way that it's starting to become a little bit more of a lean-back activity rather than a lean-in activity, and the ability not just to have a topic covered by video but to allow people to respond via video is something that could be really interesting.

Real-time activities will be incorporated into the site. Are basketball fans like you interested in connecting with each other on a site like KnicksNow while watching a game?

Peña-Bickley: I think it's fantastic because most people watch sports today with some kind of device either on their lap or in their hands. If I'm going to a game, or I happen to be engaging in anything basketball, the first thing I do is I check in via Foursquare and see who is around me.

Read the entire review at: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=146092

 

What do you think of Knicks Now? 

on: agora

Agora is a service built on the Foursquare API, designed to match you up with likeminded folk when you check in at a location. It is a brilliantly simple idea.

Here is the user scenario: Let’s say you arrive at a bar where twenty others are checked in. Agora will work its magic in the background, using the Twitter API to analyse who you share similar interests with. The service will then send out a tweet telling you and the others similar to you that you should meet, giving them scores based on their similarity to you.

If you’re somewhere like New York or London, with a highly active Foursquare community, Agora could be a useful networking tool. Foursquare co-founder, Dennis Crowley recently  described the app as a “Hot use” for the API, and  suggested improving the app by filtering out people who you check in with on a regular basis.

Agora was built in five hours by New York-based at the first Foursquare Hackathon. Its creator, New York-based Pierre Valade is planning to build the service into a social calendar solution that simplifies scheduling in the same way that Dropbox made filesharing refreshingly easy. Valade was one of the entrepreneurs pitching UnionSquare Ventures VC Albert Wenger in elevators at SXSW last weekend. Here’s his brief, literal ‘elevator pitch’.

 

Agora at Courtyard by Marriott Austin Downtown (Convention Center) by albertwenger. Uploaded with SoundCloud iPhone

Agora is quick and easy to try. Just connect it up to your Foursquare account from its website and you’re good to go.

 

[via TNW]

on: twitter's fifth b-day

Five years ago today Jack Dorsey sent the first ever tweet. Little did he know that five years later users from across the globe, and some in outer space, would churn out a billion tweets just seven days.

To mark the fifth anniversary Twitter has made their incredible figures public:

• One year ago, an average of 50,000,000 tweets were sent a day. At present, that figure rests somewhere around 140,000,000
• 572,000 new accounts were created on the 12th of March 2011
• On March 11th 2011, 177 million tweets were sent in one day

Can you remember what your first tweet was?

on: discussions in google docs

Today, Google has rolled out new social functionality that allows users to discuss shared documents in real-time. This move makes Google Docs much more appealing to the colloaborative consumer.

 

How often do you collaborate on your docs?

on: coke's like stations

Here is a great social installation! Earlier in the year, Coca-Cola Israel brought the “Like” app to life at a three-day festival where teens wore wristbands embedded with RFID chips. RFID Readers were placed all around the village within “Like” signs. Each time a visitor touched their wristband to the signs an update was posted to their Facebook profile page telling everyone what a great time they were having in the village.

[ via Teehan+Lax ]

 

on: facebook's sponsored stories

People trust what their friends reccomend. This insight fueled the new Facebook's launch of Sponsored Stories, a new way for advertisers to get to their target audience. Check out the right-hand column of your news feed. 

on: branchout

I don't know about you, but I always wondered why LinkedIn never used the social graph in a way that was more useful to professionals who have both a LinkedIn account and a Facebook account.  The newly launched Facebook app BranchOut has stolen that show! BranchOut launched a new Facebook application that makes career networking a snap.

The application unlocks massive amounts of career data about my friends and friends of friends that seemed impossible to get to before. The application also has job listings, currently free for thirty days to your direct network.

Check out this video for more info: http://www.youtube.com/watch?v=zxMwkTnSxTo

This is one of the best designed facebook apps I have seen. Every piece of data is turned into a new way you can connect. It does an amazing job of expanding your existing network by locating connection points.  I encourage you to search a company name and see which of your Facebook friends work there. If those friends have installed the BranchOut app, you can also see how many of their friends have worked at that company.