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Facebook Year in Review 2012

Facebook has released their review of 2012 - Facebook Stories focuses on the most important trends of the past year.

Check it out at http://www.facebookstories.com/2012

A Look Back @ 2012 On Twitter

2012's Most Contagious

Most Contagious 2012 from Contagious

Can Pinterest drive your online sales?

Pinterest is still the world’s fourth largest driver of web traffic, standing above Yahoo, Bing and even Twitter. But how often do those visits mean sales? The jury is still out on that question, but eCommerce company Shopify says that Pinterest users are 10% more likely to make a purchase.

On the other hand, Zappos discovered that Pinterest users spent less than visitors coming from Facebook or Twitter, even though they shared more from the site.

Just in time for the year’s biggest buying season, Pinterest has launched ‘secret boards’ as new method for people to privately pin holiday gift ideas. Right now users are limited to just three private boards at the moment.

Will this holiday season push Pinterest to the forefront of eCommerce?

Instagram introduces user profiles on the web

Instagram has introduced web profiles for users. This is one of the first moves away from a mobile only platform. Similar to the Facebook profile design it uses a timeline-esque cover photo and small square profile image. While it makes sense for Instagram to visual cues from its parent company,  does it makes sense to launch a web platform? Will anyone bother to visit brands’ pages on the web?

FedEx launches ‘Ship to Friends’ app on Facebook

With the launch of facebook gifts and the holidays right around the corner. FedEx has created a Facebook app that allows users to create address labels for parcels based on their friends’ profiles, and it notifies friends when they’re about to receive a package.

While this service isn’t much different than what FedEx’s website already offers, - placing it in FB is sure to get even more users this holiday season.

NYC's Comodo creates Instagram menu

Comodo has launched a campaign encouraging diners to take photos of their food inorder to create a visual menu. Once you snap your Instagram pic with a #comodomenu hashtag - it appears in the resturants Instgram menu.

The Instagram Menu from Raul Mandru on Vimeo.

 

Facebook to introduce Global Pages

Facebook has just released a new feature for global brands that enables brands to provide a more localized experiences for the user. This feature has been saught after by the likes of global brands like Ford, Nokia and Starbucks.  It also gave way to third party Facebook content mangement solutions and strategy questions about how local should a brand get. Facebook has ruled.  Glocal works.

A user will be directed to the most appropriate page depending on their location and could view an entirely different visual experience (ie. cover photo, ‘about me’, Page apps and milestones) to someone in another location. Page managers will also be able to set a default page for other all regions without a localized view. 

This feature will only be available to those brands who can spend enough on Facebook advertising to justify a named account manager. 

Get more info at : http://www.facebook-studio.com/news/item/announcing-a-new-pages-structure-for-global-brands

LinkedIn finally introduces redesigned Company Pages

LinkedIn has debuted a new design for company pages to all companies. Additionally, LinkedIn also announced its new Featured Updates, which is similar to Facebook’s pinned posts and lets companies highlight an update at the top of their page.

Econsultancy has put together a good roundup of all of the company page design changes and specs for giving your company page a makeover.

Facebook introduces advanced targeting tools for Page posts

Facebook has started to add post targeting options for age, gender, ‘Likes’ and more, and this new suite of tools is meant to be rolled out to all pages over the next few weeks. The new list of target options is extensive, but the targeting will apply only to updates in the newsfeed, meaning that friends of fans who don’t meet the target’s criteria can still see the post when a friend ‘Likes’ or comments on it. Page admins are already able to target updates by language and location, but these additional features will help reduce noise and make posts more relevant to different audiences.

 

[Via: we are social]