One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, and Android devices.
Here’s how it works:
Brands like Bud Light, Jim Beam, Knob Creek,Heineken, and Bacardi, have integrated the tool into their overall Twitter ad strategy. For example, Bud Light is using age-screened Promoted Accounts to reach people who are 21 and older and interested in the NFL during their#whatsyoursuperstition campaign, while Knob Creek is using it to launch their small batch bourbon brand on Twitter.
To set up this new form of age-gating, clients with account support can contact their teams directly; or thier agencies can set up the self-serve accounts by clicking here.
[Via @tarunkj]
Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After launching a Vine account in July, the Target Creative team was inspired to create shareable content and compelling storytelling via this new six-second looping video format. Here are some examples of what the team has put out.
To kick off the football season, for example, Target had some fun with game day munchies.
It's a football smorgasbord this week on Vine. #WatchThis https://t.co/wHjjk52Xi6 #FootballSunday
— Target (@Target) September 29, 2013
This playful Lite Brite video took 10 people to produce and two weeks to prepare.
It's time to #SummerUp, everybody! #LiteBrite #magic https://t.co/af89LcoIvq
— Target (@Target) June 4, 2013
Target Creative used Vine’s continuous loop function to create this endless roller coaster ride.
Are you ready to roll? #SummerUp #rollercoaster https://t.co/M1Z2Ct1fYG
— Target (@Target) August 1, 2013
And this one illustrates how Target can make a summer day more enjoyable, as it takes advantage of the platform’s “touch-to-pause” feature.
Need ideas on what to do today? Tap to pause our #SummerUp decision maker for all sorts of fun. https://t.co/eQQrRep229
— Target (@Target) July 2, 2013
A more recent production helped followers get into the Halloween spirit with a fun play on pumpkins:
Carve out some time for a new #Halloween tradition https://t.co/47PVOzZF6b
— Target (@Target) October 17, 2013
Eight City Target locations have a digital welcome wall that greets guests as they enter the store.
In addition to communicating weekly promotions and local information, they also offer the perfect place to showcase the most recent Vine videos.
Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot.
The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s finished, fans can visit the Budweiser Facebook page for the chance to win a piece of its handiwork.
Let the festivus begin! Coca-Cola has unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. The ‘Coke Zero Ugly Sweater Generator’ lets users mix and match colors, graphics and patterns to make their very own tacky winter wear.
Users can choose from Christmas trees and Santa’s head, to reindeer, sleighs and turkey. The 100 most-voted-for sweaters would be actually handcrafted and sent to their creators—just in time for Christmas.
Check it out at: https://www.sweatergenerator.com/#/main/landing
YouTube has released the top trending videos worldwide in 2012.
The page is complimented with a mashup video produced to feature the YouTube stars of the last year.
Check it out at: http://www.youtube.com/user/theyearinreview
