POST DIGITAL

The Agency Consortium

In my quest to develop a panel of incredibly smart movers and shakers from all facets of the interactive agency world, I am spearheading a digital marketing consortium.  The consortium members will meet quarterly to discuss moving the needle for their clients in the areas of interactive websites, media planning / buying and content distribution.

The consortium will discuss how smart interactive strategies combined with the right media exchange buying model can move fortune 500 brand clients from old school buying models to passion building experiences that yield actionable data on consumers that interact with their programs. 

To get more information or join "The Agency Consortium" email me at [email protected]

Check out the Right Media Agency Blog at http://blog.rightmedia.com/category/right-media-exchange/agencies/

ON: Right Media's Exchange

As many of my readers, friends and online buds already know I have joined Right Media in order to spearhead the development of their Agency business.  Friday, the company launched its new website that I think gives a comprehensive view of how they are changing the online advertising landscape.

Right Media has developed an open marketplace which is a better place to do business. Progressive companies in other industries proved it: eBay helped people buy and sell consumer goods more efficiently; NASDAQ did the same for securities.

We're doing it for interactive media.

Visit the new website at http://www.rightmedia.com

ON: Open Source Marketing - Sugarshots

The emergence of open source marketing is one that opens many doors for advertisers to dig deeper into the performance of a campaign with its core consumer set.

I have been following the latest results on the Sugar shots campaign. (Animation vs. No Animation)  The data is reveals some interesting variables on consumer interactivity with static and flash ads.

View Case Study at:  http://www.imediaconnection.com/content/6086.asp