While walking in Times Square I was caught off-guard by Forever21's massive augmented reality billboard. The augmented reality billboard uses video of a model dressed in Forever 21 clothes and takes virtual photo of the crowd, then she occasionally selects people from the crown below, picking them up and throwing them into a Forever 21 bag.
Check out this video taken Cliff Kaung
One of my favorite parts of working at Wunderman in NY is running into Lester Wunderman in the elevator. His humble demeanor and ability to strike up a conversation with anyone who asks him a question has kept the last year incredibly exciting.
Today is Lester's 89th B-Day. Happy Birthday Lester! 89 years ago, Woodrow Wilson was president of the United States. You could buy a Ford for $290! Switzerland had joined the League Of Nations. Pancho Villa surrendered to the Mexican government. The Summer Olympics are held in Antwerp, Belgium. Agatha Christie published The Mysterious Affair at Styles, introducing Hercule Poirot. And… Lester Wunderman, the father of our industry, and the beloved founder of our agency was born!
In observance of Lester's B-day you can follow some of his best gems on twitter at twitter.com/wunderman or by searching the #WMAN hashtag. Here are a few of my favorites!
I recently had the chance to ask a few questions in a NY creative forum. Here is Lester unplugged.
Feel free to wish Lester Wunderman a Happy Birthday on twitter today by using the #WMAN hashtag!
While updating my flickr account today I ran across one of my favorite groups called Post Process Friday's. the highlight today was this lovely shot of China Town.
Follow, post and comment at Post Process Friday's by isayx3 - it's a blast for you photo buffs and worth your time!
It's rare that you meet someone who inspires you to think differently and take action. Moreover, does the same thing to your teen daughters. This past year one woman did. As many of you know I was one of the 18 million who came out and lent a hand to Senator Hillary Clinton's candidacy. So once again when the campaign asked - I was honored to be one of Hillary Clinton's hosts at an all star event here in New York.
Join me and Hillary at Hiro on Monday September 22. Go to http://www.hillaryclinton.com/hiro to RSVP. When you RSVP please make sure to select my name "Joanna Pena-Bickley" as your host in the drop down. The event is shaping up to be a fun evening with our favorite senator!
If you cannot attend you can still make a contribution. We could use your help in paying down Hillary's campaign debt at http://www.hillaryclinton.com/hiro (When you make your donation please use the drop down to select my name as your host)
I look forward to you joining me and Hillary in an evening that will help retire Hillary's campaign debt.
Spent a moment enjoying my best work. Team Bickley (left to right: Leah, Thomas, Rebecca and Rachel) @ Lasker Ice Rink near the Harlem Meer.
Here's wishing you and yours a very Merry Christmas!
Life is painting a picture, not doing a sum. -- Oliver Wendell Holmes, Jr.
Blogged with Flock
Tags: Bickley, Joanna Pena-Bickley
As most of you know, I have grown up as a digital creative.
(we need not rehash that crap) In order for me to have gained the
creative Sherpa status by my peers and colleagues I have carried the wear with all of
a good experience designer. What has
kept me driven has been the study or obsession with human behavior.
When I
was younger I was more than fascinated by groups of people who are defined by
their defiant behaviors such as serial killers. Yup, I am a serial killer
junkie. I am one of those idiot consumers who bought into the TimeLife series
after a late night working in front of the TV. So now that you know that
about me, you will understand why I was completely intrigued by a rich media ad
in face book for the Poughkeepsie Tapes.
I immediately clicked-through to find a site that looked like a production
company site who had stumbled on to tapes that a serial killer made in
September of 2001.
All of the sudden I felt a rush, and not it was not my morning coffee! It
was a rush of curiosity that lead me to believe for about 20 minutes that I was
so occupied during September of 2001 that I would not have heard about this
very violent series of murders caught on tape. It appeared as though a horrific
series of consumer generated videos that brought you close to a consumer that you
or I would not want to know.
After about another 5 seconds of disbelief and anguish (over the fact I would have to give up my serial murderer guru status) I began running the Google searches and WALA... my mind was put at ease. It was a hoax. A Mocumentary ala The Blair Witch Project! (whew…can still wear the crown at parties)
It was a night of learning, seeing my digital comrades and finding the power in CS3, Flex and AdWonder 9.0. It was nothing but the digital worlds A listers.
EyeWonder, the "it" rich media company has quickly become digital video’s fastest-growing technology innovator. The event @ the Shoreham was to teach the digital community about the power of its AdWonder 9.0 Flash Component, the latest version of its revolutionary video and rich media advertising authoring tool.
After mingling a bit with the Adobe rep. and marketing team I found that EyeWonder is the first Adobe solutions partner to take the lead in the digital advertising community using Adobe® Flash® CS3 Professional and Flash Media server solutions. (Where is PointRoll and EyeBlaster now?)
After walking through the Flex demo, I was jumping out of my skin. It has become a streamlined process to create a flash application outside the web browser. The XP Designer in me was like a kid in a candy store. Then the gurus @ EyeWonder took us through the upgrades in AdWonder 9.0 which is sure to streamline our production, trafficking and tracking our rich media units created using Adobe Flash CS3.
I was thoroughly impressed with CS3 mobile application development suite. It gives you the ability to create flash lite apps and test them on thousands of handsets. The night was not all presentations and tech talk. It was great night of sharing drinks, jokes and digital chatter. Check out the photos here
