POST DIGITAL

ON: EyeWonder + Adobe = The Future of Rich Media

  Joanna + Jay = TracyLocke Digital 
  Originally uploaded by joannapenabickley

It was a night of learning, seeing my digital comrades and finding the power in CS3, Flex and AdWonder 9.0.  It was nothing but the digital worlds A listers.

EyeWonder,  the "it" rich media company has quickly become digital video’s fastest-growing technology innovator.  The event @ the Shoreham was to teach the digital community about the power of its AdWonder 9.0 Flash Component, the latest version of its revolutionary video and rich media advertising authoring tool.

After mingling a bit with the Adobe rep. and marketing team I found that  EyeWonder is the first Adobe solutions partner to take the lead in the digital advertising community using Adobe® Flash® CS3 Professional and Flash Media server solutions.  (Where is PointRoll and EyeBlaster now?)

After walking through the Flex demo, I was jumping out of my skin.  It has become a streamlined process to create a flash application outside the web browser.  The XP Designer in me was like a kid in a candy store.  Then the gurus @ EyeWonder took us through the upgrades in AdWonder 9.0 which is sure to streamline our production, trafficking and tracking our rich media units created using Adobe Flash CS3. 

I was thoroughly impressed with CS3 mobile application development suite.  It gives you the ability to create flash lite apps and test them on thousands of handsets.  The night was not all presentations and tech talk.  It was great night of sharing drinks, jokes and digital chatter.  Check out the photos here

ON: Nike's The Second Coming Mashup

For a marketing trend to be legit, Nike jumps on board and makes it legit, letting everybody else make mistakes before it swoops in with its gigantor marketing team and victorious hear-me-roar worldview.

To illustrate, they improved on Dove's decent but docile Real Beauty campaign, not just representing imperfections but embracing them with manic ferocity, even writing little manifestos about the merits of thunder thighs - which would be crazy-lame if done by anybody else but Nike.

So it's apt that they call their take on consumer-generated ads "The Second Coming”.
And instead of begging for whatever you can pull out of your tushi  (a method yielding only ironic or lackluster <http://tinyurl.com/lvok7> results), they've wrapped an iron fist around the potential outcomes.

With footage featuring all-stars like Bryant, LeBron and Nash, users can manipulate the order of the clips and choose a version of a hand-picked theme song, The Second Coming by Juelz Santana and Just Blaze.

Stringent much? Hell yes. Nike's careful about the brand appropriation beast. While such controls get frowns from zealous consumer-is-king marketers, the swoosh goddess didn't become an ideology powerhouse for nothing.

Users can download their mash-ups or disseminate them on mobile phones.
No promises of ad spots here. This is less a consumer-generated ad thing and more an interactivity-with-the-brand thing. And these days, we like that somebody has the discipline to hold fast to their position.

Visit this site - http://www.nikemashup.com/

ON: Rolls Royce

This weeks site is sleek and captures much of the brand's essence.   Even though I have never been a fan of the full screen force,  this site was worth the  desktop space.
Visit the site at http://www.rolls-roycemotorcars.com

ON: An Acrobatic Launch

GO Adobe GO...Adobe has gone all-out on the latest Acrobat launch.  It is everywhere!

See site site at http://www.adobe.com/products/acrobat/experience/ which leaves something to desired in the areas of design... but that video opener is a great promo of their flashy flash.

Go to http://www.adobe.com/products/acrobat/experience/

Flash Forward Conference 2006

Hello World,

This will be my first official blog entry, which I hope will the first of many, for the ON: digital+marketing blog.  I was invited by the wonderful, and energetic Joanna Pena-Bickley to be a contributor and thus, I have accepted.

I am currently in Austin, TX attending the 2006 Flash Forward Conference so that I may learn more about how Adobe (formally Macromedia) Flash can benefit the marketing, branding and e-commerce activities that I am involved in.  The conference starts tomorrow with some interactive sessions and continues through Thursday with other informational seminars.  I think the conference will be packed and hopefully will offer up some valuable and interesting information on applicable Flash technology.

What I'm most interested in learning about, is how Flash can be used as application for e-commerce activities.  I've been working with Flash for about 8 years now and know the advantages it has for expanding and developing marketing and branding efforts online through the use of animation and basic interactivity.  Sure, animation is great and engaging for online (and off I suppose) marketing purposes, but how can Flash really be beneficial for a company like CDW (CDW, Corp. - whom I work for) It seems like video and application building via Adobe Flex is what might be most relevant.  This is what I hope to find out and will share in future posts this week starting tomorrow when the conference officially begins.

On a final, and very important note, I must also share that I upgraded from a mid-class rental car from Hertz, to a silver Mustang for an extra $10 a day.  Hey, you only live once I suppose.

ON: Digital Art

Check this out.  http://jacksonpollock.org/

Here's a place where you can indulge your inner abstract expressionist: move your mouse to splatter virtual paint and click to change the color. To create a hard copy, right-click on the "canvas" and select Print.

flash sweetness!

ON: Nintendo Old School

Sedgwick Rd. helped Nintendo Start Mayhem by building an integrated campaign around the idea that different color Game Boy’s have different personalities. Turning Nintendo’s “Who are you” theme towards the device itself, the creative effectively positions the GBA as a true icon.

The Start Mayhem website is the centerpiece of the campaign. The site features online videos for each of the Game Boy’s new colors, allowing consumers to experience the “personality” of each color and ultimately identify with one or more of the devices. New videos are launched every few weeks, encouraging consumers to check back in and meet new members of the Game Boy SP family.

The site has great old school sound effects on roll overs but would be more interesting if you could create your own cover. Some type of feature where you pimp your Game Boy.

View Site: http://www.imediaconnection.com/creativecompetition/02/swf/flash_content/index.html