POST DIGITAL

Five Things You Should Experience This Week: 1.5.2015

24 Hours of Happy

This week there has been a frenzy of music video innovation.  From Bob Dylan's Like a Rolling Stone Interactive video to Pharrell Williams, 24 Hours of Happy its we are seeing a music video comeback instead of throwback.  The website is at 24hoursofhappy.com and was created by French directing team We Are From LA and produced by Iconoclast. 

When visiting the site, you join the clock at whatever the local time is. You can then check out different times of day and different scenes, all set to the sounds of Happy, which continues playing seamlessly throughout. Shot in different settings around the world, the footage features people dancing to the track: Pharrell pops up on the hour every hour, and there are cameos from other famous folks including Tyler, The Creator, Magic Johnson and Jamie Foxx.

The website allows you to share specific moments with friends via Facebook or Twitter. This is a useful feature as, let's face it, not even the most ardent Pharrell fan are likely to watch the full 24 hours -- at least not while still liking the song.

Eurostar Live

The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public display screens across London.

 

The campaign highlights hidden gems in Eurostar’s destinations, starting with Amsterdam.  I love that they tie in to existing social behaviors we all do when traveling.  Engage at: http://europe.eurostar.com/eurostarlive/

on: ibm's sector seven

This is a fantastic, state of the art experience.  Check it out at http://www.ibmpower.com/

on: jay-z: decoded

Jay-Z has partnered with Bing! to create an interactive treasure hunt . When you discover places in the book, online and off, you can “decode” them.

Check out the Decoded site - http://bing.decodejay-z.com/?fbid=bx5X8b8DMcd&wom=false

on : southwest airline's chief apology officer

"Without service there are only buyers, not customers" - Lester Wunderman 2009

Southwest Airlines has assembled a team of digitally savvy apologists to reach out to customers they disappointed. Their main task is following up after all sorts of crummy customer experiences like misplaced baggage, flight delays, and even stuff out of their control like bad weather.  [via WOMMA]

Like TwelpForce and Comcast, Southwest Airlines knows that great customer service leads to loyalty. This is the type of proactive customer care that builds brands. People are accepting of mistakes when a brand representative acknowledges the mistake and proactively tries to fix it.

read more about Southwest Airlines approach to customer loyalty in the Chicago Tribune.

on: diesel's facepark

All the cool kids say so... social media is bullshit.   Diesel hosted an "analog" party to engage people in Germany with the brand. They encouraged people to get off the computer (and stop reading blogs like this) and go out to meet instead of tweet.

Thanks to @adsoftheworld for the find.  Check out http://adsoftheworld.com/media/ambient/diesel_be_stupid_facepark  to view the case study.

on: uniqlo's lucky switch

Who says banner ads don't work? UNIQLO proves we may be doing it wrong! Uniqlo developed a banner ad campaign so compelling, unique and interesting that bloggers and viewers actually took ownership of the campaign and made it a viral success – in terms of both brand impressions and sales. The banners are actually blog badges or widgets, that work like instant-win lottery tickets. Clicking the ’switch’ turned the images on any site - including other retail sites - into Uniqlo instant win tickets, with losing tickets remaining as banner ads.

The campaign ultimately generated almost 3 Million clicks, with over 4,00 blog badges installed, and a retail sales increase of 120%. This in contrast to the usually low click-through rates associated with traditional banner ads.

[ via Brandflakes for Breakfast ]

on: creative errors

A large part of experience design is designing for the we know the user will do and then taking it a step further in designing for what we know they can do.  Error pages are often neglected by designers because they are rarely seen, or at least that’s the plan. But we all know things happen. A visitor may incorrectly enter a url, or try to find something on your site that just isn’t there. These are times when the 404 page will receive a few visits, but visiting an error page isn’t necessarily part of a pleasant user experience.  In this post I have rounded up a few of my favorites.

nokia's ovi love

carsonified

at first sigth

joyent

hdqt.co.uk

product planner

chrisglass.com

xhtml kitchen

twurn

agens

on: augmenting forever 21

While walking in Times Square I was caught off-guard by Forever21's massive augmented reality billboard. The augmented reality billboard uses video of a model dressed in Forever 21 clothes and takes virtual photo of the crowd, then she occasionally selects people from the crown below, picking them up and throwing them into a Forever 21 bag.   

Check out this video taken Cliff Kaung