POST DIGITAL

#IBMiX: Are You Ready-To-Wear The Future?

While there has been much talked about over the last few years about the future of wearables, this year seems to be the year we go from novelty to necessity.  Whether you have the Apple watch on your wrist or Sensoria's smart sock on your feet, we have now entered an age where the internet of things, the quantified self and wearable tech is transforming the way we view design, digital and how we develop net new inventions for our customers.  This Ready-To-Wear The Future white paper put out by my team at IBM Interactive Experience helps you navigate how wearable technology is impacting finance, retail, entertainment, security and healthcare.  

Are you Ready-To-Wear the future?

IBMiX: Ready-To-Wear The Future from IBM Interactive Experience

 

#IBMiX: Ready-To-Wear The Future https://t.co/MHMDHGd3ka by @jojobickley @alittleseesay @afranks3 @adkrim #wearables #wearabletech #design

— Joanna Peña-Bickley (@jojobickley) May 19, 2015

The Internet of Things: Designing for Magical Moments of Truth

The Internet of Things: Designing for Magical Moments of Truth from IBM Interactive Experience

Five Things You Should Experience This Week: 1.5.2015

Target's Smart Use of Vine

Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After launching a Vine account in July, the Target Creative team was inspired to create shareable content and compelling storytelling via this new six-second looping video format.  Here are some examples of what the team has put out. 

To kick off the football season, for example, Target had some fun with game day munchies.

It's a football smorgasbord this week on Vine. #WatchThis https://t.co/wHjjk52Xi6 #FootballSunday

— Target (@Target) September 29, 2013

 

This playful Lite Brite video took 10 people to produce and two weeks to prepare.

It's time to #SummerUp, everybody! #LiteBrite #magic https://t.co/af89LcoIvq

— Target (@Target) June 4, 2013

Target Creative used Vine’s continuous loop function to create this endless roller coaster ride.

Are you ready to roll? #SummerUp #rollercoaster https://t.co/M1Z2Ct1fYG

— Target (@Target) August 1, 2013

And this one illustrates how Target can make a summer day more enjoyable, as it takes advantage of the platform’s “touch-to-pause” feature.

Need ideas on what to do today? Tap to pause our #SummerUp decision maker for all sorts of fun. https://t.co/eQQrRep229

— Target (@Target) July 2, 2013

 A more recent production helped followers get into the Halloween spirit with a fun play on pumpkins:

Carve out some time for a new #Halloween tradition https://t.co/47PVOzZF6b

— Target (@Target) October 17, 2013

Eight City Target locations have a digital welcome wall that greets guests as they enter the store.

In addition to communicating weekly promotions and local information, they also offer the perfect place to showcase the most recent Vine videos.

Barneys: The Making of a New York Holiday

There is nothing more magical than watching the holidays come to life up and down 5th and Madison Avenues. Barneys has turned their art form into a bit of magical content.

The Making of a New York Holiday from Barneys The Window on Vimeo.

Budweiser’s Twitter-powered knitting machine

Budweiser has released its Christmas campaign, with a Twitter-powered knitting machine named Knitbot.

The knitbot is fitted with a chip that responds to mentions of #jumpers4des. The more mentions - the more jumpers. Once Knitbot’s finished, fans can visit the Budweiser Facebook page for the chance to win a piece of its handiwork.  

[Via The Drum]

Swissed

Swissted is an ongoing project by graphic designer mike joyce. Drawing from his love of punk rock and swiss modernism, two movements that have (almost) nothing to do with one another, mike has redesigned vintage punk, hardcore, new wave, and indie rock show flyers into international typographic style posters.

 

Check it out: http://www.swissted.com

British Airways - #LookUp Billboard

Who has not every just been mezomorzed by a flight path?
This digital billboard taps into that wonder of flight.

Foot Locker's Week Of Greatness

Foot Locker just created one of the greatest sports commercials of all time. The “Week of Greatness” campaign featuring several athletes and other sports icons, is one of the best sports retailer spots I have seen in a while.

M&S “Ultimate Sandwiches”

These Yummy Ads are a lovely approach to an all-type campaign. This is so much better than another instagram photo of their food - it is cleverly disruptive.

 

 

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