POST DIGITAL

on: volkswagon's fast lane

Volkswagon is on a roll.

on: britney's product video

In the latest Britney Spears music video features her own personal fragrance Radiance, Make Up Forever eye-shadow, Sony electronics, and the dating website PlentyOfFish.com which was said to be the only paid placement.  According to the New York Times, “Plentyoffish.com, has made a name for itself by engaging in one of the more traditional forms of branded entertainment: paying to have itself placed in scenes in music videos.

Declining record sales is driving bands, singers and other artists to integrate products into their performances. I think that the line between what is the right amount of brand integration and what is too much is a fine one.

Check out the “Hold it Against Me” video.  What do you think, does product placements spoil the art?

on brut's slap beat box

Need to revive your brand?  Why not start by slapping your man!

Check it out at: http://www.brutslap.com/#/BeatBox

Thanks Karan for this recco.

on: video of the week

This is where Art Nouveau and Russian Constructivism meet the Coca-Cola brand.

 

on: content creation

Content used to be a passive consumption experience, when it's well done, its the beginning of a conversation.  When you have the right conversation you can renegotiate the relationship between art, media, advertising and people.

on: ad supported content

There are some models that never die.  A new study reveals that nearly nine in 10 iPad owners would rather watch ads than pay for online content such as TV shows or magazine and newspaper articles, according to a study from Knowledge Networks, an online research firm.

"Not as many people are willing to pay for magazine or news content than we thought they would," said Knowledge CEO Simon Kooyman. - Source Ad Age

What apps have you paid for and why?  What content of any are you willing to pay for?

on: moleskine stop motion planner

this is a really cool stop motion film.  i also happen to love doodling and framing out in me moleskine mini planner.

on: porsche history

on: t-mobile's welcome back

T-mobile has made the flash mob core to expressing the emotion of how we connect through their services.   The life's for sharing flash mob just keeps getting better and better.

Check out all the action at http://www.youtube.com/user/lifesforsharing

on: late-night flavors

Doritos has created an elaborate youtube site.

It lets you experience a really cool late night warehouse party. What’s more, you can move through the party using your keyboard — and experience things three hundred and sixty degrees.

Visit at: http://www.youtube.com/doritosuk