POST DIGITAL

MomentFeed assesses consumers for real-time targeting

 

 

The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons or other incentives to consumers based on their likelihood of buying, analysts say.

Visit their site at http://momentfeed.com/

on: american express and social commerce

In one of the boldest steps towards digital wallets, American Express' new social commerce products asks it's cardmembers to allow Amex to pull their data from Facebook, in exchange for offers and discounts. When a cardmember likes something on Facebook it will feedinto a secure cardmember profile that will spit out relvant offers that can be redeemed by using your american express card.  This is a great idea and superb use of the social graph.  Could this be the brand that gives facebook places life?

For many marketers, the big question is will cardmembers surrender their data for offers? Amex and their social platforms will be a brand to watch as they have alwaysed used data to enrich a cardmember's expereince through their closed network of merchants.

on: foursquare's ten million

FourSquare announced they’ve hit the 10 million users, with this animated info-graphic.

on: the future of retail

This week's presentation was a ton of fun to research. Who doesn't like to shop...non-stop? The Future of Retail: A Post Digital Approach to Shopper Marketing was an exercise in innovation and imaging the future of shopping.

While we are well into a the third decade of eCommerce and a new thriving generation of mCommerce technology has emerged, a number of ideas have surfaced as a beta of a new economy of commerce and consumerism. It begins by realizing that the aging of the Baby Boom generation is giving way to the coming of age of Generation Y, which has caused seismic shifts in consumer demand and shopping habits. Retail stores that have adapted [i.e. Best Buy, Sephora, Levi's ] to the new consumer demographics have begun to thrive in spite of the great recession.

The Future of Retail: 

A Post Digital Approach to Shopper Marketing

View more presentations from Joanna Pena-Bickley

Beyond a perpetually evolving, decentralized shopping experience, retailers must begin to contemplate the impact of digital and social medias on the path to purchase. In this presentation I pose a simple challenge to the audience; If the the entire world can be a store; how would your customers make instant purchases regardless of time and place?

on: granata pet - snack check

on: agora

Agora is a service built on the Foursquare API, designed to match you up with likeminded folk when you check in at a location. It is a brilliantly simple idea.

Here is the user scenario: Let’s say you arrive at a bar where twenty others are checked in. Agora will work its magic in the background, using the Twitter API to analyse who you share similar interests with. The service will then send out a tweet telling you and the others similar to you that you should meet, giving them scores based on their similarity to you.

If you’re somewhere like New York or London, with a highly active Foursquare community, Agora could be a useful networking tool. Foursquare co-founder, Dennis Crowley recently  described the app as a “Hot use” for the API, and  suggested improving the app by filtering out people who you check in with on a regular basis.

Agora was built in five hours by New York-based at the first Foursquare Hackathon. Its creator, New York-based Pierre Valade is planning to build the service into a social calendar solution that simplifies scheduling in the same way that Dropbox made filesharing refreshingly easy. Valade was one of the entrepreneurs pitching UnionSquare Ventures VC Albert Wenger in elevators at SXSW last weekend. Here’s his brief, literal ‘elevator pitch’.

 

Agora at Courtyard by Marriott Austin Downtown (Convention Center) by albertwenger. Uploaded with SoundCloud iPhone

Agora is quick and easy to try. Just connect it up to your Foursquare account from its website and you’re good to go.

 

[via TNW]

on: finding mezz

As many of you know I am a resident of Harlem. In the last few years it has become a hot bed of creativity, cafes and cultural hangouts. Just as I was settling into a few of my new hangouts in the hood via FourSqaure, up popped a mysterious Mayor.  A Mayor with 2662 checkins this man of mystery has 57 mayorships all here in Harlem. 

I took note of Mezz when he ousted as the Mayor of our building. After looking up his stats I thought I might actually run into Mezz at my favorite cafe, Il Cafe Latte. Nope no sign of Mezz. 

Last week while shooting a new show,  I took a few hours to begin the hunt for mezz as he had just checked in one door down.  I skipped down for a cup of coffee to see if I could find Mezz and introduce myself.  When I arrived there was only two woman in the cafe. No Mezz in sight.  As a FourSquare freak redeeming points and deals up here in the hood, I have yet to run into the mysterious Mezz.  Who is this reclusive, serial check in artist?

Mezz- who & where are you now?

 

on: gowalla + cnn

Gowalla users will now be able to tag location to stories via CNN’s iReport.

on: google's person finder

With thousands possibly missing due to the destruction wrought by the earthquake and tsunami that hit Japan on Friday, finding one’s loved ones amidst the chaos can be a trying ordeal, so Google has rebooted its Person Finder database for the disaster in Japan.

Those visiting the site have the option to enter the name of someone they’re looking for or information about someone they know, and a picture can also be added to aid in the search. Google is providing news and resources through their Crisis Response page for Japan, as well.

The person finder is at http://japan.person-finder.appspot.com/

 

on: broadcastr

A slick new site indexing stories by location, B lets people record, upload, and share their own audio content (anything from citizen journalism to funny anecdotes) via plotted points on a GMap, all intended to bind diverse info to particular places and create a "museum tour of the entire world", a dangerous proposition, as it would mean there wouldn't be anywhere to hide from having the crap bored out of you.