POST DIGITAL

Hot Wheels World Record: Double Loop Dare at the 2012 X Games Los Angeles

In a world where Hot Wheels is battling video games for the hearts, minds and thumbs of young boys everywhere, team Hot Wheels drivers, Tanner Foust and Greg Tracy set a Guinness World Record racing two vehicles through a six-story double vertical loop at the 2012 X Games in Los Angeles!   This epic activation helps keep them relevant. 

 

A Look Inside Apple Via Recruitment Video

Great Apple recruitment video reveals more design and hiring philosophy.

[via 9to5mac]

Handsome Frank's Tweet-A-Brief Show

For a showcase exhibition, illustration agency Handsome Frank turned to its Twitter followers, asking them to tweet illustration briefs for its artists to respond to.  This brilliant use of twitter netted the the agency over 200 briefs. Each of the artists on the ageny's roster selected his or her favs and set about creating a new artwork.  Here are some of my favs:

The Tweet-a-Brief Exhibition runs until July 22 at 71a Leonard Street, London, EC2A 4QS

handsomefrank.com

 

Words of wisdom: Get In the game and learn something.

"It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat."

— Theodore Roosevelt,
Citizenship in a Republic, The Sorbonne, Paris, April 23, 1910

 

Doing. Failing. Learning and and trying again is more important than never trying anything.  I think most of us, inclusive of our clients could afford to fail more.

 

The Anatomy of Typography

For Print Only shows off, what they are calling, the Ligature, Loop & Stem poster.  It breaks down typography to their very essential parts and provides a beautiful teaching tool for how typography can impact our lives and how designers can make it better. [via Dooby Brain]

24 Hours of #Reality

Al Gore, whose 2006 documentary, "An Inconvenient Truth," was the first PowerPoint presentation to ever win an Academy Award, is conducting a 24-hour presentation this Thursday to do what the two-hour film could not: convince skeptics that the link between climate change and extreme weather, like Hurricane Irene, is real.  Visit www.ClimateRealityProject.org  to get the full skinny.

I hope you'll join us here on POST DIGITAL, where we will carry the broadcast. Together, we're going to focus the world's attention on the scope, scale and impact of the climate crisis.  24 Hours of Reality begins at 7 p.m. Central Time on Wednesday, September 14. Over the course of the day, there will be 24 presentations across 24 time zones in 13 languages. We need your help!  

The Climate Reality Project's online toolkit is now complete with full resources for your involvement to spread the word about climate crisis online. Below is a list of how you can use the online toolkit to help The Climate Reality Project leading up to and during 24-Hours of Reality.

BEFORE THE EVENT:

• Donate your Facebook and Twitter feeds for 72 hours.
• Embed the 24 Hours of Reality live broadcast on your blog.
• Donate your website's homepage.
• Watch the ads and share them with your friends.
• Share the Denial Hits the Fan microsite.
• Tag yourself Five Times for Reality on your personal Facebook page.
• 'Like' the Climate Reality page on Facebook.
• RSVP for the 24 Hours of Reality live stream event on Facebook. 
• Follow @ClimateReality on Twitter.
• ReTweet our content and/or message us directly @ClimateReality.
• Use #Reality & #[your country] when calling out evidence of climate change.
• Host a watch party in your community for your local 24 Hours of Reality live broadcast.

 

DURING THE EVENT:

• Embed the 24 Hours of Reality live broadcast on your blog.
• Link to the live stream.
• ReTweet our content and/or message us directly @ClimateReality.
• Share/tag thoughts about how climate change is affecting your area and ask others to do the same.
• Instruct your audience to use #Reality & [your country] when calling out evidence of climate change.

 

Cartoon Via The New Yorker

on: art that can change the world

on: the undercity

Urban explorer Steve Duncan examines hidden infrastructure — the tunnels, subways, and sewers — of cities all over the world. Watch him reveal New York City's secret underground world. Andrew Wonder's amazing video follows Duncan through some of his most recent adventures in New York City.

on: nyc lights

On Melancholy Hill - NYC Lights from Chateau Bezerra on Vimeo.

Music Video shot just using lights in New York City.

Director: Chateau
Cinematography: Alpha Smoot
Song: Melancholy Hill by Gorillaz

Shot on Canon 5D II and Canon 40D. Finished in After Effects.

on: the nissan leaf polar bear

I simply love this ad!

[ via Rob Schwartz ]