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BE TRUE 2012 - Nike Takes Pride in it's LGBT Community

Just in time for the NYC Pride parade - Enter the Nike Pride Pack.  Be True 2012 celebrates the achievements of the New York City, San Francisco and Portland communities as progressive leaders of LGBT life with city-specific footwear releases and accompanying hat and tee.  

[Via Nike]

Act With Conviction

The notion of taking action without conviction defies the conventional wisdom to think before you act.  The truth is, creativity isn't about wild talent as much is it is about getting things done.  To find a few ideas that work you need to try a lot that don't.  I have found that waiting builds apathy and increases the likelihood that another idea will capture you clients’ energy.  

Additionally, I have also found that if you build lots of conviction after much analysis, it might leave you too deeply committed to a single plan of action and unable to change course when necessary.  Taking action helps expose whether we are on the right or wrong path more quickly and more definitely than pure contemplation ever could.

Whether you work with a team or alone I implore you to make a commitment to early action—with conviction -- that will help your ideas materialize.

on: facebook deals

Last week FB launched Facebook Deals, the new service allows “stores, restaurants and businesses to offer promotions and discounts to users of Facebook’s location tool, Places.” Using Places, users can see what offers are nearby and share them with their friends, and can claim deals by simply checking-in to a business on Places and showing the business a voucher.

Facebook was keen to emphasize that users privacy is being protected and they will not be identified to businesses:

Brands/venues/Place owners will only see how many people claimed deals and how many people checked in – similar to the way Ads works. They know how many people the ad will be shown to but not who it was shown to. [They] will not get any other information about individual people that check in on Facebook.

Deals is only available in the US at this stage, but is likely to roll out in the UK next year.  Businesses looking to get started can consult a guide from Facebook, which lays out how deals can help their business, and step-by-step instructions on how to get started

 

on: the evolution of the news feed

When I started blogging, I  used to wake up and check performances of my websites, sometimes it was an two long process to check trackbacks, buzz on Technorati, RSS submissions, Google Analytics, and website backend for comments, submissions, and recent activity.   Now I just look to see who Tweeted me.

Most of my content is being pushed and distributed via facebook, twitter and friend feed.  It's sad, but I see that fewer people linking to my site from their blogs. I have witnessed that entire web communities have moved to Twitter and people prefer to Tweet, FB or Yammer their favorite links, good articles, viral stuff etc.

Has twitter killed the rss feed?

on: chilli's create your own jingle

This is a fun UGC idea. nice way to earn a little media. It takes Chilli's baby back jingle and asks people to keep the melody but re-write the lyrics featuring their lives.

You can view my favorite at: http://www.facebook.com/pages/Chillis/113923831960197?ref=search#!/video/video.php?v=173310712870

on: a twitter timeline of the 2010 world cup

information graphics are always fun way to express data.  for you world cup fans here is a plot of tweets over the course of the tournament.

 

check out the full size graphic at: http://www.flickr.com/photos/twitteroffice/4797812759/sizes/o/

ON: The Volkswagen Fun Theory

Why not have a little fun?  Volkswagen has launched an effort to put the FUN back in to our lives with Thefuntheory.com  This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better.

In a world where everything is sold as a task, VW is looking for FUN solutions to world problems. Could this piano staircase get you to take the stairs instead of the escalator?   Watch and see the transformation.

Can you say viral hit???? This video has received 7,301,080 views. This surprisingly simple idea transforms the mundane into FUN.

What I love about this "Social" experiment is that it is thought and action provoking. VW is facilitating world FUN, through consumer engagement with its branded theory. One of the boldest parts of the campaign is the subtly of the VW branding.   Each one of the FUN entries is ended with a VW logo. Thats it!  But that's a lot when you consider that just one of the videos has 7,301,080 views. If VW attempted to pay for this type of reach it would cost them millions. 

Earned media comes with risky yet good ideas. (risky - because no other brand in the category is doing anything like this.  Good, because they let go of their brand, use emotional and behavioral insights and allow the consumer to have a bit of fun with the brand.)  They have done an amazing job of owning fun in their category while extending a global conversation that could inspire others.

If you have a way to take the mundane or simple and make it FUN you should submit it for a prize.  Your entry can be presented with a written explanation plus a visualization of the idea itself. It could be a simple sketch, photos or a film of a prototype.  Put the fun back in to the world with VW at http://thefuntheory.com.

Do you think this campaign sets a new standard for brand building through online video and social media?

ON: T-Mobile's Flash Mob

I love a flash mob. Some say they are sooo done. I am not one of those people. I have to say that this flash mob really brought a smile to my face when I realized that it was another T-Mobile event. With all the horrible crap going on in the world it is nice when a brand just wants you to have a smile and share it.

When I saw what T-Mobile did on Oprah - I was blown away.  If you watched Oprah's 24th season kickoff party, which took place in on the mag mile in Chicago you could can see how people shared an incredible experience that makes you want to smile.  This is really content worth sharing.  (just search YouTube and see how many videos were made)

Do you remember the T-Mobile dance at Liverpool Street Station for T-Mobile's Life's for Sharing campaign? And who can forget the Trafalgare square karaoke, where 13,500 people sang Hey Jude. It seems to me that T-mobile's flash mob still works.

Have you had a recent flash mob experience that you want to share?  If so leave me a comment.

ON: A Social Media 101

I invite you to join me in for a Digital 101 at Noon on Friday.   Social Media 101: Discover the power of your voice will be an introductory course and forum where we will cover behavioral trends to the technology tools and the brands and people who are using social media.

I Invite you to become an active practitioner in this session.  You can join the conversation at: http://general.wunderman-review.com/Social_Media_101-Site/  or  you can use our UStream live video feed + twitter session at: http://www.ustream.tv/channel/101-social-media-serise

During the session you can use @jojobickley on Twitter to join the conversation, give us your perspective or ask a few questions. 

Find us on these social media platforms at Noon, Friday July 31.

• UStream: http://www.ustream.tv/channel/101-social-media-serise
• Slideshare - View Presentation and share it at http://www.slideshare.net/wunderman
• Twitter: Ask questions and join the conversation at http://twitter.com by using @jojobickley in your tweets.
  

ON: Mapping Content Across The Web

Something fun to follow. The U.S. Secretary of State, Hillary Clinton, travels to all corners of the world to do her job. You can follow her across the globe using a cool Google mapping tool.

You can choose any marked location on the map to track the her trips via video, photos and read her remarks.  It looks like the site aggregates images from all over the web.  Follow our SOS @ http://ow.ly/hJed

This would offer a fun way for a brand to track and highlight conversations, recommendations, pics and video that people create.  It might also be a new way for a brand not to be tethered to just one social media platform. 

Check it out at: http://ow.ly/hJed