One of the more rewarding experiences I recently had was sharing my brand building methodology with a group of woman leading the next generation of start ups at the Woman's Defense League.
Q: How do you begin building a brand that people will care about? A: First and foremost its about understanding what a brand is, who it is for and what is the defining action your brand will take for your customers.
The Coco art company is importing handmade stuff to Europe from Indonesia. I love the simplicity of the branding designed by creative studio Wallstreet – Different Creature based in Krakow, Poland.
I love a flash mob. Some say they are sooo done. I am not one of those people. I have to say that this flash mob really brought a smile to my face when I realized that it was another T-Mobile event. With all the horrible crap going on in the world it is nice when a brand just wants you to have a smile and share it.
When I saw what T-Mobile did on Oprah - I was blown away. If you watched Oprah's 24th season kickoff party, which took place in on the mag mile in Chicago you could can see how people shared an incredible experience that makes you want to smile. This is really content worth sharing. (just search YouTube and see how many videos were made)
Do you remember the T-Mobile dance at Liverpool Street Station for T-Mobile's Life's for Sharing campaign? And who can forget the Trafalgare square karaoke, where 13,500 people sang Hey Jude. It seems to me that T-mobile's flash mob still works.
Have you had a recent flash mob experience that you want to share? If so leave me a comment.
The Obama brand has inspired many. A real test of a brand, is whether it inspires innovation in artistry. There is no doubt that Obama's Design Director, Scott Thomas, used art and design to bring America together while commenting on their grass roots messages in a visual way.
Today you can revisit the art of the Obama campaign in a 360-page book that reveals the story behind the design of the campaign. The book also features many of the unofficial grassroots art work created in support of Obama.
My favorite part of this book launch is that Thomas is funding the production of the book using Kickstarter, an online funding platform that supports creative endeavors.
