POST DIGITAL

#PowerWoman Shape The Face of Business, Art & Tech

Being an Activist, Artist and Feminist landed me on TheWrap's Power Women Breakfast.  Sitting amongst some of our most influential women in entertainment, media, technology and finance renewed my belief in the our ability to come together to promote the change we wish to see in the world. The discussion spanned many of the trends in the constantly shifting media and technology landscape to giving our daughters permission early and often to use art, media and tech to change our world.

Today technology is acting as the great equalizer. We must teach and empower women to use it for progress.

I believe it can serve us as a powerful platform with global reach for our ideas, talents and inventions. Now it's important for us to #ActWithConviction  as change agents with a message of equality for all.

Read more about it at: http://www.thewrap.com/helen-mirren-calls-hollywood-ageism-f-cking-outrageous-at-wraps-1st-power-women-breakfast-in-nyc/

http://www.thewrap.com/female-execs-decry-gender-bias-in-business-there-is-value-being-left-on-the-table/

The Future of Digital Television

Investment banker Terence Kawaja, founder and CEO of LUMA Partners, is a big-time player in the advertising technology field. His advisory firm, LUMA Partners, has worked to help companies like Google and Yahoo make multimillion-dollar acquisitions, and his industry knowledge makes him one of the tech world's most respected minds. Kawaja has built this presentation after talking to people in the digital media business as well as people in the traditional "linear" television industry. 

 

See a softer side of Kawaja in this four-minute music video Kawaja wrote and produced from the Cannes Lions advertising festival.

360 < 365

Business ideas from the least expected players will disrupt your brand faster than advertising can save it.  

The proof is clear no matter what industry you are in:  

1. AirBnB books more rooms that the W Hotels
2. ZipCar has more daily engagement than Hertz  

For each of these brands they have challenged common conventions and made the marketing shift from, 360 degrees of channel interruption and "integration" to creating ideas that deliver 365 days of customer connection. 

Ever since I began writing this blog in June 2006 we have conversed about convergence of the digital and physical and Transmedia Brand Expereinces. Now that almost every marketer on the planet has a laser focus on the customer expereinces I think that it is safe to say that product, campaign and business ideas should be looked at and measured with the same lense. There is no dicernable difference between the brand idea and the action a brand takes to endear customers its business.  

Moreover when we look at our own customer/client landscape, we know that marketers are now resposnible for leading the C-suite to solve real business problems, not just communications problems.  

I think that its safe to say the world has convereged and the new equation for marketing and creative sucess is no longer 360 degrees of one channel idea - but an enduring idea that inspires 365 days of customer connection.  

 

 

When evaluating your ideas and models of marketing, which is greater? #brandbuilding #socialmedia #idealab pic.twitter.com/wVsSErQUKu

— Joanna Peña-Bickley (@jojobickley) May 27, 2014

KFC's #UniteThisXmas

Kentucky Fried Chicken has been running the TV ad below in the build up to Christmas. They’ve now released a second version with the winner selected through a Twitter competition.



Dubbed #UniteThisXmas, fans were asked to tweet about a conflict they want to resolve – the winner, Alpa Patel, appeared in a special version of the spot during the X-Factor.

Age-gating improvement for alcohol brands on twitter

One of the biggest challenges for alcohol brands is how they connect with an age-appropriate audience. To address this on Twitter, They have rolled out an improvement to the age-gating experience on Twitter.com, iOS, and Android devices. 

Here’s how it works:

 

 

 

Brands like Bud Light, Jim Beam, Knob Creek,Heineken, and Bacardi, have integrated the tool into their overall Twitter ad strategy. For example, Bud Light is using age-screened Promoted Accounts to reach people who are 21 and older and interested in the NFL during their#whatsyoursuperstition campaign, while Knob Creek is using it to launch their small batch bourbon brand on Twitter.

To set up this new form of age-gating, clients with account support can contact their teams directly; or thier agencies can set up the self-serve accounts by clicking here.

 

[Via @tarunkj]

British Airways - #LookUp Billboard

Who has not every just been mezomorzed by a flight path?
This digital billboard taps into that wonder of flight.

Foot Locker's Week Of Greatness

Foot Locker just created one of the greatest sports commercials of all time. The “Week of Greatness” campaign featuring several athletes and other sports icons, is one of the best sports retailer spots I have seen in a while.

M&S “Ultimate Sandwiches”

These Yummy Ads are a lovely approach to an all-type campaign. This is so much better than another instagram photo of their food - it is cleverly disruptive.

 

 

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Fruit of the Loom®: Making Lucky Looms Stunt

Are Romney “Obama” Facebook & Twitter Ads Dirty Tactics Or Smart Politics?

The Romney campaign has been buying Facebook and Twitter social advertising, designed to divert clicks from users who search for “Obama.”

Some brands take offense to competitors buying ads on their name keywords and consider it squatting.  What do we expect from our presidential candidates?  The  Facebook “Obama” search ads are well executed. Even start to type “Barack” and the sponsored listing appears. A click leads to the official Romney Facebook page.

Buying ads for competitors’ brand search keywords is nothing new to online marketers. Would you consider this smart politics or dirty tactics?