POST DIGITAL

#PowerWoman Shape The Face of Business, Art & Tech

Being an Activist, Artist and Feminist landed me on TheWrap's Power Women Breakfast.  Sitting amongst some of our most influential women in entertainment, media, technology and finance renewed my belief in the our ability to come together to promote the change we wish to see in the world. The discussion spanned many of the trends in the constantly shifting media and technology landscape to giving our daughters permission early and often to use art, media and tech to change our world.

Today technology is acting as the great equalizer. We must teach and empower women to use it for progress.

I believe it can serve us as a powerful platform with global reach for our ideas, talents and inventions. Now it's important for us to #ActWithConviction  as change agents with a message of equality for all.

Read more about it at: http://www.thewrap.com/helen-mirren-calls-hollywood-ageism-f-cking-outrageous-at-wraps-1st-power-women-breakfast-in-nyc/

http://www.thewrap.com/female-execs-decry-gender-bias-in-business-there-is-value-being-left-on-the-table/

#ChangeTheRatio

More than 80% of all purchases are made by women. Yet most women say they don’t like the way they’re marketed to. Is it a coincidence that only 3% of all ad agency creatives are women? Are advertisers getting what they pay for?  Through any lens, it’s a ridiculous representation, but there are very real reasons for this surreal imbalance. What are they?

1. Comfort
2. Pregnancy
3. Work/Life Balance
4. Sexism
5. Creative Bias

For all our bluster, the advertising industry follows cultural progress rather than leading it. The idea of more women as creative directors isn’t about equality or political correctness. It’s about smarter business — and more effective, intelligent advertising.

So what do we do about it?  If you are in SF this week I would reccomend you join the 3% Conference.

If you are not in SF - Visit http://3PercentConf.com