Pinterest is still the world’s fourth largest driver of web traffic, standing above Yahoo, Bing and even Twitter. But how often do those visits mean sales? The jury is still out on that question, but eCommerce company Shopify says that Pinterest users are 10% more likely to make a purchase.
On the other hand, Zappos discovered that Pinterest users spent less than visitors coming from Facebook or Twitter, even though they shared more from the site.
Just in time for the year’s biggest buying season, Pinterest has launched ‘secret boards’ as new method for people to privately pin holiday gift ideas. Right now users are limited to just three private boards at the moment.
Will this holiday season push Pinterest to the forefront of eCommerce?
