The Romney campaign has been buying Facebook and Twitter social advertising, designed to divert clicks from users who search for “Obama.”
Some brands take offense to competitors buying ads on their name keywords and consider it squatting. What do we expect from our presidential candidates? The Facebook “Obama” search ads are well executed. Even start to type “Barack” and the sponsored listing appears. A click leads to the official Romney Facebook page.
Buying ads for competitors’ brand search keywords is nothing new to online marketers. Would you consider this smart politics or dirty tactics?
