Let the "Social Games" begin! A new partnership between NBC and Facebook opens Olympic coverage through social media. NBC’s fans can tell their FB friends which Olympics-related videos and articles they're watching and reading. NBC & Facebook hopes that this will spurn more views and shares.
The most interesting part will be number crunching the conversations afterward to see who should win the gold for Most Discussed on Facebook. It’s amazing how far the bonds between social media, sport and TV have come since the last Games in 2008.
