POST DIGITAL

uSpeak

uSpeak is a new playful way to discover and learn languages. The service is free, fun and gets you to fluency in no time.

 

Sign up for the Beta at: http://www.uspeaklanguages.com

Nike's Back To The Future Fundraiser

Wieden + Kennedy's spot for Nike featured Bill Hader, Christopher Lloyd, Tinker Hatfield, Donald Fullilove and KD star in a film about the most famous shoes never made, in an effort to support the Michael J. Fox Foundation for Parkinson's research.

To learn more, go to www.back4thefuture.com. To bid on the 2011 Nike MAG shoes, go to www.nikemag.ebay.com.

Insight - Do you have one or not?

In the agency world, its a word you hear a lot.  In a consumer centric world it's what you NEED to be relevant to a collaborative audience.  For me it's a word I hear misused a lot.  

The dictionary defines it as:  penetrating mental vision or discernment; faculty of seeinginto inner character or underlying truth.

In psychological terms it is: 
an understanding of relationships that sheds light on orhelps solve a problem.

For those of us who create innovations, conversations and stories for on behalf of brands for people it means:

A single human truth that motivates behavior.

In a big data world creating impact starts with synthesizing down to a single insight that inspires an idea and provokes an action.

The next time you sell an idea remember you only need truth to create an audacious provocation that could change the world.

The 21st Century Beetle – Rock 'n' Scroll

Many of you know I love my Beetle.  I was jazzed to see the Webby for Best Automotive go to Tribal DDB Berlin's website for VW. The site uses nifty design to give a history of the iconic car.

What makes this one of my favorites it it's innovative use of video.

Visit The 21st Century Beetle – Rock 'n' Scroll at http://www.beetle.com/

 

 

Moqups

Moqups is an unique app based on HTML5 and SVG that allows you to quickly create crisp looking vectorial mockups.  Get in on the beta at: http://moqups.com

Building Loyalty For CPG Brands

This week I had a great chat with Kate Kaye from ClickZ 

Read more at: http://www.clickz.com/clickz/news/2172529/ryan-partnerships-pena-bickley-talks-brand-champions-video