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The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public display screens across London.
The campaign highlights hidden gems in Eurostar’s destinations, starting with Amsterdam. I love that they tie in to existing social behaviors we all do when traveling. Engage at: http://europe.eurostar.com/eurostarlive/
The stock market is now officially demistified because of StockTouch. Using color heatmaps, which are dynamic graphics that illustrate stock price movements, Visible Market's StockTouch for iPad nails making these maps both more useful, and simple to understand.
Some of my favorite functions are the search, a US/World stocks switch, settings for how you wish the stocks to be measured (including vs. sector or S&P 500, and the timeframe required) and displayed, and access to a list of your designated favorite stocks.
This scientific visulazation of the markets makes playing the market fun.
Try it out at: http://itunes.apple.com/us/app/stocktouch/id445170859?mt=8
Seat With A View is enhancing the travel experience by mapping the best viewpoints and connecting users with an interactive community of mobile travel photographers.
Sign up for their beta at http://signup.seatwithaview.co/
twingz lets you communicate with your things like Twitter does for people. Tweet to things and about things with twingz. Get in on the Alpha at http://www.twingz.com/
The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta.
Their growth has inspired over 100 brands to begin pinning. So is it right for your brand?
Retailers & Brands looking for Woman: Yes
Brands that are really blowing up on Pinterest are retailers. Right now, Etsy dominates - a natural choice considering how visually focused they have always been. Sucessful eCommerce has always been a visual experience. Now retailers have an opportunity to have their wares pinned all over the internet in non-ad form.
Select Retailers on Pintrest:
All other marketers: Maybe
In social media, there are a lot of bandwagons to jump on right now. Smart brands don't want to invest time and resources into social media that is just a flash in the pan or too niche for their customer base. It must be able to show an ROI. Yes, Pinterest is driving lots of traffic and very popular with woman. But unless Pinterest provides a real solution to a problem that already exists, hold back.
A Key Takeaway: Pinterest, like other social media, is a utiltiy with lots of eyeballs that might help your brand. However, it might not. Keep your goals and KPIs close.
Other opinions & sources
The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons or other incentives to consumers based on their likelihood of buying, analysts say.
Visit their site at http://momentfeed.com/
The latest find: http://moojive.com/ This does a great job of extending the Facebook events your mobile.
Moojive is a mobile app that extends your Facebook event experience. The app makes it easy to plan events on the go, stay on top of your friends en route location when heading out and provides a place for quick interaction between event members.
Sign up for their beta at http://moojive.com/
StackTrace for iPad is the best way to become more knowledgeable about coding and development. Whether you're a hobbyist or a professional, StackTrace provides the ideal experience for exploring the expert community at StackOverflow. Sign up at http://www.stacktraceapp.com/
