The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public display screens across London.
The campaign highlights hidden gems in Eurostar’s destinations, starting with Amsterdam. I love that they tie in to existing social behaviors we all do when traveling. Engage at: http://europe.eurostar.com/eurostarlive/
