POST DIGITAL

on: google latitude

Google originally created Latitude so that users could share their location – and therefore make it easy for friends and family to see where you are. Now they’ve taken this one step further. They’ve introduced check-ins so that people can show exactly where they are – be it their local corner-shop, or the new Italian – so that friends can find them even more easily. As the video shows, it looks very simple, and it will be interesting to see just what effect it has on Foursquare and Facebook Places.

on: coke's like stations

Here is a great social installation! Earlier in the year, Coca-Cola Israel brought the “Like” app to life at a three-day festival where teens wore wristbands embedded with RFID chips. RFID Readers were placed all around the village within “Like” signs. Each time a visitor touched their wristband to the signs an update was posted to their Facebook profile page telling everyone what a great time they were having in the village.

[ via Teehan+Lax ]

 

on brut's slap beat box

Need to revive your brand?  Why not start by slapping your man!

Check it out at: http://www.brutslap.com/#/BeatBox

Thanks Karan for this recco.

on: facebook's sponsored stories

People trust what their friends reccomend. This insight fueled the new Facebook's launch of Sponsored Stories, a new way for advertisers to get to their target audience. Check out the right-hand column of your news feed. 

on: the twerrible towel

Are you a steelers fan???  Perhaps you should tweet to twirl the towl before the big game on sunday!

Check it out! http://twerribletowel.com/

on: foursquare's growth

who says foursquare isn't growing?  This infographic put out on the Foursquare blog shows some impressive numbers.

It will be interesting to see them move past check in and badges to give users something more to connect to.

on: google's art project

Have you every wanted to spend a year exploring art museums from around the world?  Google's Art Project will help you do just that in a few moments.

At their new site, http://www.googleartproject.com , you will discover and view hundreds of artworks using their street view technology. You will be able to view all the works of art with incredible zoom levels, and even create and share your own collection of masterpieces.

Check out the site at: http://www.googleartproject.com

 

on: video of the week

This is where Art Nouveau and Russian Constructivism meet the Coca-Cola brand.

 

on: the state of the internet

[via Gizmodo]

on: uniting a global community

Does your brand or company have tons of influencers blogging, tweeting, vlgging and posting photos and videos all over the web? How do you take these disperate posts from thought leaders and influencers and form a global community?  This was the business challenge when I began designing IdeaCorps platform.

When I thought about the audiece I found that we were all creating content locally.  The creation of the content was not the challenge - however bring this content forth to benefit the global wunderman brand was.  IdeaCorp.Wunderman.com was designed to bring together a global community that is focused on inspiring business-changing ideas.

Through the plaform we turned our top content creators and digital influncers into curators on behalf of the wunderman brand by using open social APIs to aggrigate a wide variety of content.

The IdeaCorps Global News Feed, this application uses just about every social API to aggrigate it’s community of thought-leaders.  The feed seen in this iPad application uses dynamically pulls every content type into one mobile interface.