POST DIGITAL

on: late-night flavors

Doritos has created an elaborate youtube site.

It lets you experience a really cool late night warehouse party. What’s more, you can move through the party using your keyboard — and experience things three hundred and sixty degrees.

Visit at: http://www.youtube.com/doritosuk

on: jay-z: decoded

Jay-Z has partnered with Bing! to create an interactive treasure hunt . When you discover places in the book, online and off, you can “decode” them.

Check out the Decoded site - http://bing.decodejay-z.com/?fbid=bx5X8b8DMcd&wom=false

on: old navy's scream for savings

Judy Greer, Jamie Pressley, Bailey Chase -- star in this long-form Old Navy promo by DumbDumb, the digital content company formed by Jason Bateman and Will Arnett. 

It's all part of the retail giant's "Scream for Savings" campaign.  Check it out at: http://www.screamforsavings.com

 

on: bing crosby beatboxer

It's hard to believe that the holiday shopping season is right around the corner. This spot for the argos shopping catalog has taken something old (Bing Crosby and the christmas print catalogue) and put a new spin on it.

 

 

on: fast fuels danger. danger makes legend

Adidas does a fantastic job of galvanizing its Facebook followers into action with a new turn-based game challenging players to capture big soccer cities.



Connecting via Facebook, players are launched into head-to-head battle with members of the adidas Football online community. Once a player picks their city, they are transported to a Google Maps-style view of the urban sprawl, divided into hundreds of segmented areas. It is up to the gamer to then claim these territories in text-based, one-on-one battles by attacking the space-holder with a choice of three skills, then defending the spot from new challengers with three blocking moves.

More than 3,000 players were using the game prior to its official launch via the adidas Football wall and its 2.3m followers this week.

Check out the site: http://www.adidas.com/dangermakeslegend

[via contagious]

on: kamchatka's agency site

An agency that uses twitter as it's site. It's an interesting experiment. Only time will tell if this can will sustain the agency core communications.  If it does it could be a game changer.

on: an infographics template

I love info graphics. I stumbled on to a great set of templates that can help you get started on your next design project.

Buy it & Download @ http://graphicriver.net/item/infographic-elements-template/113554

on: smelling like a monster

Isaiah Mustafa's Old Spice commercial that made the former NFL practice squad wide receiver a viral hit has found its way to "Sesame Street."

Mustafa, however, is sitting this one out thanks to a furry stand-in named Grover. The parody, which has been posted on YouTube , features Grover inviting people to "smell like a monster." He sports a towel and plays off Mustafa's "look at your man" bit by telling the viewers to look at themselves then at him.

I think that PBS may have figured out a way for to capture lightening in a bottle twice. It wasn't to long ago i found myself running to see Katie Perry's duet of "Hot 'n Cold" with Elmo.

on: chiquita bananas' sticker

Crowdsourcing is usually a crap shoot. I have seen tons of projects that have resulted in net nothing for the brand who undertakes it. So when I saw the the new Chiquita brand campaign, which asked people to submit designs for the famed stickers that adorn Chiquita bananas, I was pleased to see the brand benefit from the experiment.

The call for sticker designs came first; these were then voted on by viewers. The trick is that the top 18 vote getters -- announced last week -- will actually see their designs on bananas starting next month. That popularity contest allowed the campaign to go viral, as entrants posted their pieces on Facebook to garner votes. In all, some 100,000 people voted. As Slashfood reports, you even had entrants saying things such as, "I eat bananas every day before I sit down to work at my computer. Basically, bananas plus a graphic design contest equals magic." Hard to buy that sort of PR.

The stickers are a perfect outlet for the crowdsourcing. It's not like crowdsourcing your logo or an entire ad campaign -- which gets you mediocrity in exchange for a bit of passing buzz. To preserve the core brand mark the contest made sure to mention that the Chiquita girl could not be shown in any of the entries. This was a really smart move because, you get the buzz, but it doesn't take over your branding because the icon itself remains intact.

While I am not sure that this effort directly sold more bananas, I think it does a good job of showing how something small can turn into new conversations that turn into new reach for the brand.

on: heinz whistle ad

What tune do you whistle at your soup?   This one gets the Creative Hotness label for it's simplicity.  this is what advertising is about - use a product and human truth in an entertaining story.