POST DIGITAL

on: typography

Typography exists to honor content. — Robert Bringhurst, The Elements of Typographic Style

on: x-box's faces

real meets the surreal. Peering into the mind's of five Xbox players, Daniel Askill utilized high speed motion-control camera work and meticulously constructed miniature sets for the new global campaign. 

Cinematography: Claudio Miranda 
Post Production: The Mill NY

 

 

 

 [via Collider]

on: urban art

a part of the urban experience that i love is that art is everywhere.  it appears in architecture, chalk drawings on the side walk, a t-shirt or even a brick wall.  While I am glad that the nyc subway tagging is gone - i am glad that harlem offers me tons of inspiration that i bring to my digital work. sometimes i imagine placing minimal gui over the art to make it interactive.  while i understand that graffiti is controversial - i find it inspiring.  i can experience the passion of artists on the street. it is very much a part of the landscape of the neighborhood and reflective of the budding artist who thrive here.

enjoy a few of my favorites from around the world.

if you are in nyc and want to view the taggers play house take the 7 train and look north as you emerge from the depths of the east river into queens.  i encourage you to check it out the next time you are on your way to see the mets kick some ass.

on: chilli's create your own jingle

This is a fun UGC idea. nice way to earn a little media. It takes Chilli's baby back jingle and asks people to keep the melody but re-write the lyrics featuring their lives.

You can view my favorite at: http://www.facebook.com/pages/Chillis/113923831960197?ref=search#!/video/video.php?v=173310712870

on: audi's augmented reality calendar

a balsy move. imagine getting an automotive company calendar without cars in it. the audi augmented reality calendar prompts users to download an app on to your iPhone so you can get the first glimpse of the new Audi A1.

on: ibm's data ball

i am always inspired by new ways to visualize data through info graphics. 

 

The 'data ball' depicts IBM's ability to take mountains of information generated by each Open and present it in a multitude of ways to thousands of tennis fans. A one minute online animation was also created to illustrate the various types of data handled by the Open.  It was designed by Andrew van der Westhuyzen

on: liberty mutual's dnt txt & drv

a series of thought provoking PSA's.







Via @Adfreak at: http://adweek.blogs.com/adfreak/2010/07/texts-crash-in-liberty-mutuals-driving-psas.html

on: digital design myth II - the side scroll

a few months ago i wrote on a the "above the fold myth".  thanks to all who wrote me.  i hope the advise helped to educate clients and other designers alike.  

in the post i proclaimed that:  An artist's job is to rethink the boundaries of their medium.  Whether it's a canvas or a web browser, our job is to improve its value and use.

today i want to dispell another myth.  The "users will not side scroll" myth. i have been studying nui design (natural user interface) and how the lines of nui have blurred the lined for gui (graphical user interface). i am now encouraging you to take it one step further.  design to the left and right and let them scroll!  the advent of all our touchscreen mobile devices has retrained web user to slide to the right.

if you build it... they will scroll!  
one of the latest  web 2.0 design trends is the side scroll.  the side scroll has emerged as a fantastic way to build html sites that work on just about every touch screen device. what i like about this trend is that it is being driven by our behaviors on mobile devices and seems to be working back to the web.  i challenge you to try it.  

great consumer centric design does not give equal weight to all the content in a site. It puts its most valuable messages at the top and throughout the design.  If you present compelling content and use proper design queues and tools then your users will find and grab your content... +read more

here are some new examples of how designers are designing sites which use the simplicity of the scroll bar to present new ways viewing everything the browser has to offer.

http://magpie-studio.com
 

Collider: http://collider.com.au/
 

http://www.becausestudio.co.uk


 http://yesyesyall.org

 

http://matthewwilliamson.com/collections.php

i even did it with my own site: joannapenabickley.net

    

try designing something like this.  have the courage to present and test it.  then write me.

related post: on: the "above the fold" design myth.

Research used for this post:

• ClickTale's HeatMaps
  
• ClickTale's Scrolling Research Report V2.0 - Part 1
• Jared Spool UIE Brain Sparks:Utilizing the Cut-off Look to Encourage Users To Scroll
• Jakob Nielsen’s Alertbox: Changes in Web Usability Since 1994

on: the iOScars

Did you know that the best camera is the one you have with you? If you have not read this book you should.

if you have the new iPhone 4 - you can now put this all to use and be recognized for your great work... common who really needs to make a call when you can make an HD movie?

The iOScars celebrates excellence in iOS movie-making. This is a nice way to highlight how Apple's 4th generation iPhone, is a device fully capable of capturing, editing and publishing HD videos. 

Here is one of the submissions:


The rules state that all videos must be both shot and edited on the iPhone.

Check out the contest at: http://www.theioscars.com   or check them out on twitter: @TheiOScars
 

on: coco

The Coco art company is importing handmade stuff to Europe from Indonesia.  I love the simplicity of the branding designed by creative studio Wallstreet – Different Creature based in Krakow, Poland.