POST DIGITAL

ON: Brand Longevity

In a world where consumers are demanding more transparency, will the "Brand" illusion we create still be able to sustain the needs and desires of a consumer who wants it on their terms? A brands relevancy in the future will merely be as relevant as the product that facilitates my own relevance as a consumer.

John Grant is now well known as a UK based brand sustainability expert.  He holds strong views on the sustainability of brands in an era of greater transparency and accountability. If any one is attending the the upcoming trends conference - Consumer Alchemy ‘08. Hosted by Gfk Roper, - I look forward to a live blog of the event.

I think John may have some startling revelations for brands who do not move the needle in the areas of functional relevancy in years to come.

ON: ASCII Is The New Black Ice

I was walking the other day on the west side of midtown and noted the big AC/DC sign at the corner of 42nd and 8th.   Seems that the band’s label (Sony BMG) came up with a campaign that loads the video for Black Ice as ASCII art within a Microsoft Excel file. Its awesome. 

All you have to do is download the file and the ASCII art mimics the motions of the real video while the song plays.

Check it out on the AC/DC website.  And if you are in Time sqaure check out the AC/DC Rockband store located in the MTV Store location.  To cool!

ON: Hulu

Look what I found! Hulu is focused on quality and convenience and strives to create the best possible online video experience.  Hulu gives users the ability to customize their viewing experience online.  The search feature helps users find any premium video online even if it is not directly available on Hulu.com

while playing with Hulu, I found the sneak peak (full episode) of 30 Rock before it hits the air. Enjoy!          

ON:Fuze

Check out this beautifully designed site. Fuze is succulent and sweet.
All you need is a product and an idea. 

Check it out.

ON: An All-American Heros

When I logged into to my Facebook account today, I stumbled upon the featured video in my dashboard.  Upon click I fell for it! I love this campaign... Simply Big.

Kid Rock teamed up with Dale Earnhardt Jr. for the a new National Guard promotion "Warrior". Kid Rock wrote the new song, 'Warrior', that is the featured song in the campaign.

They used epic director James Mangold to shoot the videos. (Mangold has done Walk The Line and 3:10 To Yuma)  Make sure to go to the site and download the song!

ON: Finding Dolly

Over the next few months I will be blogging the epic NASCAR campaign that I am building.  I am looking for an big anthem song and I have fallen for Dolly Parton's version of Peace Train. 

Problem is... I cannot find these versions on iTunes or @ Amazon!  Listen. 

Can you guys help? Where can I find this version?

Here is another Junior Vasquez Club Mix version  anyone know where i can buy this one?

ON: Celebrating Your Celebrity

Two years ago when I was working with MTV on a project for Hershey's at Spring Break in Cancun, I articulated why people would watch the realty based web-cast Ice Breakers Watch, Whoa & Vote.  I said "We will all some day have our 15MB of Fame and the brands who facilitate it will win."   

One year later, in a meeting an MTV exec quoted me back to me in presentation on Widgets. Then my client, the Dibs brand used it has the headline of their site when we launched the Dibs Film Fest. (my humble opinion was they should have used another headline as I thought that it was not consumer speak - it was marketing speak... or was it??? seems to have lured consumers to participate in the Dibs Film Fest)

15 MB of Fame

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As time has passed the idea - which was a take on Andy Worhal's line - seems to have caught on.  I would love to know what brands you think are doing a good job of facilitating fame.  And if you have your own brand leave me a comment so I can celebrate your celebrity as well!

ON: Wei-Ji

crisis = opportunity  -wei-ji

 

ON: Tribes

Definition: A tribe, viewed historically or developmentally, consists of a social group existing before the development of, or outside of, states.  (Source: Wikipedia)
Marketing To Tribes - We are all trying it.

Tribes

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At the center of most tribes is a passion for a shared experience.  This is no different from Social Networking.  Marketers will continue to try to market within Social Media and some will fail, some will learn and some will find the right tribe.  When a Brand finds the right Tribe they will win the popularity contest we call "Tribal-Share".

ON: The Future Of Books

The unbook

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