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On a journey that holds so much promise, optimism and knowledge.
I can honestly say that I was never affected by the question of the success of an undertaking. If I felt it was the right thing to do, I was for it regardless of the possible outcome. -- Golda Meir
Update: Click here to view photo diary on Flickr or follow me on Facebook (Part One & Part Deux.)
Many of you have written in to make sure I was still blogging the digital world.
The answer is... Yes! Of Course.
The fast paced world of converged worlds has taken me from the interface of my Typepad account to the studio floor of Silver Cup Studios where I just finished up shooting for a new Nationwide Insurance campaign.
More campaign details to come when we launch in Mid September.
Just when we had all written off IMAX, they launch The Dark Knight and inject a new spectacular experience for movie goers. All of the sudden the movie theater tickets were worth it again! So now that you have the Dark Knight under your IMAX belt it is time for you to surround yourself with Bono, Edge and gang for an energetic ride in U23D.
As a U2 fan who did the Veritgo tour while in chi-town, this is a stunning production that puts you in the eclipse pit of the Argentinean stage. U23D is the first digital 3D, multi-camera, real-time shoot. It is the largest collection of 3D camera technology ever assembled for a single project.
For those of you who have invested in the home theater with surround sound and stadium seating - IMAX has made the movies magical again. Seems like a fine time to go hang at the movies again. Thanks IMAX!
Check out the site at http://www.u23dmovie.com
This week I was startled by the news that General Motors Corp reported a $15.5 billion quarterly loss on Friday as North American sales dropped by 20 percent and resale prices for SUVs coming off lease plunged. Admits this economic chaos where American car makers are sinking in a sea of SUV’s, Scion seems to be a catalyst for automotive change. The Scion brand evangelists are driving an 8% increase in their sales.
Scion’s proposition and promise is unique. Their couture for cars approach is appealing to young drivers who want a say in how the car looks, who designs their car, how the car makes them feels and more importantly why the car Unites Their Individuality.
The Unites Their Individuality campaign highlights the human need for individuality among their own a validating community. It reached the automotive lover in a way that focuses their passion on a brand that allows them to live big and save. From Print to TV [http://www.youtube.com/watch?v=nEdSglFfooY] to its digital presence Scion has managed to capture the hearts and minds of its brand evangelists and used them as key influencer's in the market place.
Check out their beautifully designed site at http://www.scion.com, more importantly see the consumer conversations that their marketing teams have inspired by google-ing Unites Their Individuality. Those conversations are being attributed the the Scion surge in sales.
