Tonight I was catching up on my podcasts and blog feeds when I ran across an insightful podcast that all brand marketers should hear at least once. Check out episode #71 of Six Pixels Of Separation - The Twist Image Podcast. In this episode, they take a deeper look into what people are looking for (and why) when they visit a Website.
This episode has an amazing CarCast with Bryan Eisenberg and Avinash Kaushik. This one offers tons of philosophy and insights about consumers, their online experiences, voice of the customer, and where the Web will go.
Having spent hundreds of hours in consumer tests much of the essence of this cast is spot on. Listen to Six Pixels Of Separation - The Twist Image Podcast - Episode #71 - Host: Mitch Joel