POST DIGITAL

Labor Day – Songs in the key of my life.

My life has not been the same since I was introduced to Sirius Satellite Radio.   
As an iPod loyalist, early adopter of the first iteration of the product and have had one of each of the product releases, I was hesitant to try anything that did not give me compete control of my music listening experience. 

That is until I found “The big 80’s” on Sirius Satellite.

Imagine the top down, sporting dark sun glasses, 73 degree winds through your hair, driving through New York’s Central Park reminiscing the first kiss, the first love (yes Dave you) or better yet the first party with out parents to the likes of Toto, Billy Idol, Adam Ant, the police and Van Halen all hosted by original MTV VJ’s.

Writing that I just got chills down the back of my neck! 
What I love about this is that while I do not have control, the masters of the 80’s music revolution are taking me for a stroll down memory lane.  I have never needed more control than access to the best.

Spend this holiday weekend listening to the likes of Nina Blackwood, Alan Hunter, Martha Quinn and Mark Goodman.  They will take you through some of the best play lists ANYONE could develop.

When you need to replenish your creative juices, grab a glass of your favorite bubbly and tune into these VJ gods!

Listen online at http://www.sirius.com

Adium – A Must Have For Mac Users

As most of you know, I am a avid Mac user.  I made the switch 4 years ago and keep my PC as a testing machine and doorstop.  That said, the one thing I had to give up when I made the switch was Cerulean Studio’s Trillian, which gave me the ability to IM with anyone with a MSN, AOL, iChat, ICQ and jabber.

Worry no more, I have been introduced to Adium the hyper equivalent for Mac users.  This sweet freeware can be downloaded at: http://www.adiumx.com/

Now I can connect to my colleagues with MSN, AOL, Yahoo, ICQ, .mac. Jabber, Lotus Same time, Google talk, Novell GroupWise and Yahoo Japan

Adium also has a broad swath of features that competitive IM clients do not have. 
Free skins, free icons, large sound library just to name a few.

I still have to use iChat for video chats, but Adiums other capabilities make it my primary IM client.

Mac users go to http://www.adiumx.com/ to download your copy.

ON: More Online Shoppers Demand Them; Analysts Cite Their Growing Marketing Impact

Brace yourself for the next form of advertising and marketing. It's your customers' product ratings and reviews -- the good, the bad and the ugly.  In the Web 2.0 world big brands are evolving to look, listen and learn from their consumers in a public forum.

A report from Jupiter Research, for instance, issued a call for retailers to "use consumer-created content throughout the full circle of customer interaction," citing research that 48% of online shoppers find it critical that retailers post reviews. That report also found that the number of online shoppers who found reviews the most important feature in a site doubled from 2005 to 2006.

The key to this report is that this open form of interactivity will cause a direct response from a consumer and help convert customers.

ON: Digital Art

Check this out.  http://jacksonpollock.org/

Here's a place where you can indulge your inner abstract expressionist: move your mouse to splatter virtual paint and click to change the color. To create a hard copy, right-click on the "canvas" and select Print.

flash sweetness!

ON: Following the leader

Interactive Politics.  Finally, a candidate is evolving with the web.
Follow Hillary Clinton on the campaign trail.

Follow the leader at http://www.time.com/time/photoessays/2006/hillary_multimedia/

ON: Bunny Drama

Miss Raiders of The Lost Ark?  If so our favorite bunnies have re-enacted a 30 second trailer to commemorate the 25th anniversary.

While it was not nearly as funny as the Exorcist or Jaws re-enactments, which were the sites original productions, it was fun to watch.

Visit angry alien productions at http://angryalien.com/

ON: Being your own superhero

SCI FI has often referred to the overall "Who Wants to Be a Superhero" campaign as the biggest little campaign in the history of the channel.

With a limited budget, SCI FI still managed to hit both niche and broad media through long-lead online advertising, print, OOH and TV.

Using niche media like Marvel and DC comics as a base, SCI FI built the campaign layering on general entertainment media like Entertainment Weekly, Star, US magazine, VH1, Comedy Central and E!, to surround the show's July 27 premiere.

View the site at http://www.scifi.com/superhero/game/

ON: Michael Moore Film Project Rattles Health Care Giants

Trade Groups on the Defensive; Pharma Companies Allege Bias.
The health-care industry is worried sick  and mobilizing PR engines against "Sicko."

Few details have emerged about the 2007 documentary from Michael Moore, the filmmaker who ripped apart Detroit automakers with "Roger and Me" and now has his sights set on the $1.5 trillion pharmaceutical and health-care industry. 

If any of you out there have any details please write in.

But it's still enough to mobilize health-care trade groups who are trying to discredit the film.

http://www.michaelmoore.com/

ON: Beer Content

Anheuser-Busch, the country's largest brewer, is launching its own in-house film and TV production company, according to four people familiar with the matter.

The new entertainment entity will make humorous shorts and sitcom-type programs for distribution via the Internet and cellphones.

ON: Online "Penny" Movement

A penny saved is a text message earned, thanks to a new monthly plan from Virgin Mobile that gives consumers 1,000 texts for a mere ten bucks. But in case that doesn't compel you to take action, Mother/New York is rallying all supporters of the penny to the website of STGG (Serving The Greater Good), an organization dedicated to restoring the power and prestige of Abe Lincoln's neglected copper coinage.

Penny-pinchers can join the cause by documenting the execution of some sort of penny-saving mission, then uploading their videos, pics or stories to the STGG site. Furthering the user-generated content cause, the site also features a live message feed—Virgin Mobile users can text a message to a special code and watch their words of wisdom broadcast on the site in real-time. Rounding out the site's offerings is the Penny Story page, which tracks the journey of one adventurous penny equipped with a microscopic tracking device as it travels across the country; information about the Penny Truck's tour of Virgin Megastores and other locations throughout the Northeast; and downloads including propaganda posters, stencils and the fashionable Abe mask from the TV spots.

See site at : http://www.stgg.com/penny/