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Thanks for all of your views, comments, retweets and support in 2010. My blog is pretty useless without the your enthusiasm, ideas, tips and exceptional work. Thanks for your support in 2010. Here's to a very social 2011!
A Facebook intern interested in seeing how political borders affect friendships around the globe has created a map of the world by sampling data from the social network's 500 million user base. This unique visualization of facebook's data is rather telling. The map displays friendships as lights on a deep blue background. The eastern half of the United States and Europe shine the brightest, while China, Russia and central Africa, where Facebook has little presence, are mainly dark.
Despite it's new design twitter's numbers in the US seem to have fallen this past year. Pew released a study that shows only 8% of Americans online use Twitter – this was far lower than the 24% figure shared at the end of last year. The research also indicated that Twitter is skewed towards a younger and urban demographic. It is used by 11% of people in urban areas, and is used by 14% of 18-29 year olds compared with 7% of those aged 30-49. Interestingly, Women are also more likely to tweet, with 10 percent using Twitter versus 7% of men. Twitter also is proving to be 2x more popular popular among African Americans and Hispanics as it is with whites.
Southwest Airlines has partnered with the Make-A-Wish Foundation have launched a big cause-related campaign using location-based services. Southwest Airlines will donate $1 in the form of a free travel credit (up to the value of $300,000) for each mobile check-in via Foursquare or Facebook Places when customers get to the airport.
Jigsaw a creative group based out of Milwaukee came up with an heart-warming interactive exhibit at St. Vincents Regional Cancer Center at St. Mary’s Hospital where 7,000 guests could engage with a 45′ X 7′ rear-projecting interactive wall. Guests could walk by the wall, engage with hundreds of hand written messages drifting around the color changing field. Guests could then us a stylus to write a message of hope on a kiosk which would be re-written on the wall. This wall was a living, breathing organism. Some of the messages would read “Hope is a smile on a child’s face,” “Hope is another year with my mom”, “Hope is my family”. This exhibit blurs the line between a creative campaign and makes an emotional connection with each member that views it, breathes it or lives in the space it is in.
The messages submitted are displayed in their original handwriting on an experiential site. The “Hope Is___” site [@ http://www.stateofthearthope.com/hopeis/] invites people to share their message of hope with the community and read other inspirational messages.