Yes it is and I try every day to make it count -- now I can keep track of how I make it count with My Nike+ FUELBAND. I love mine. From the moment I got it I understood the motivational power of it. This is why it won the CyberLion. This is the perfect example of the post digital world!
From RGA: Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts
This is such a cool little app! Upload your images, tag them with media, e-commerce and social profiles and share them with the world. It's easy and fun! ThingLink has lots of tags to play with - Flickr, Facebook, Soundcloud, Twitter, YouTube, Vimeo, TED, Eventbrite, Mailchimp, Topspin, Amazon, Best buy, Etsy, Spotify, iTunes and Mashable. Try it! http://www.thinglink.com/
I love spring! Not just because it symbolizes a re-birth each year, but because it's a run up to the best internet & mobile shows. First up, Internet Week which runs from May 14 to May 21. I will be there from the opening party to the closing ceremonies.
As many of your know, over the years, I have demonstrated that all media is social with the right idea. Now it's time to discuss the greater ramifications of this to the brand world and the agency business.
Given that all customers are digital & social -- now the day of the Digital & Social AOR is quickly dying and all agencies are expected to be digital. From media planning to creative the game has completely changed new agency models are winning big business with Transmedia story telling and hard core business results. When the old ways begin to give way to something yet to be imagined, we have a choice. Live in the past or get down to the business of imaging the future. What will you do and how will you organize around your the brands you represent in this new post digital age??
The new geo-social targeting applications for marketers such as MomentFeed analyze Twitter feeds and Foursquare check-ins to determine the consumer's purchasing profile on the fly. Using those metrics, brands could send coupons or other incentives to consumers based on their likelihood of buying, analysts say.