With the launch of facebook gifts and the holidays right around the corner. FedEx has created a Facebook app that allows users to create address labels for parcels based on their friends’ profiles, and it notifies friends when they’re about to receive a package.
While this service isn’t much different than what FedEx’s website already offers, - placing it in FB is sure to get even more users this holiday season.
"Life is a sport. Make it count."
Yes it is and I try every day to make it count -- now I can keep track of how I make it count with My Nike+ FUELBAND. I love mine. From the moment I got it I understood the motivational power of it. This is why it won the CyberLion. This is the perfect example of the post digital world!
From RGA: Nike came to us with an idea: a device that tracks your daily activity and a common, universal metric called Fuel for every active body out there. They asked us to design the entire user experience. We ensured ease of use: set your goal, and get from red to green. If you meet your goal, animations celebrate your performance. Hit a streak and Fuelie shows up to cheer you on. Data visualisations show where you were most active daily, weekly, monthly, and beyond. We created Bluetooth synch technology so when you finish your day, your Fuel is wireless synced to the platform. NikeFuel levels the playing field, and fits into your life. #Counts
See their entry here: http://judgeseyesonly.com/nike-fuelband
The genious behind this is no matter what shoe I am wearing (adidas glide4) Nike+ is my personal motivator, eco-system and service i subscribe to.
After a two week launch frenzy, ( google+ platform blog for developers blog, adding google posts to search results on google) , Google wants people to spend even more time using G+ by giving it richer content – starting by adding a separate Games stream.
The initial set of games includes, the addictive, Angry Birds by, Rovio, PopCap's Bejeweled, and Zynga's Poker – and it’s attracting big developers like EA with a sweet new revenue model. Google only takes 5% of game revenues, as opposed to Facebook which takes 30%.
But you have to ask yourself, with such a tiny slice of the social market, compared to Facebook's huge slice of the pie, what brought those big name game developers to the fledgling network? Could it be that G+ has a different audience than facebook's young social gamers?
Have you played yet? I found it easy and fun.
If you’re a developer interested in building games for Google+, you can learn more on the new Google+ developer blog.
If you have not seen me in the social media high school halls its because I have a new drug. Me and my peeps are sharing music on Spotify. This is a service I had drooled over when I saw two of my brit friends with it about a year ago. If you are a music lover, it's kinda like when the beatles just arrived. Yes - Spotify has come to the US!
Right now it's in an invite-only beta phase. They are offering three great services - from absolutely free to paid subscriptions. Here is how it breaks down:
Right now my favorite part of this is being able to subscribe to my friends lists. I have almost abandoned my iTunes Library.
The part that makes this super interesting is that they are launching in partnership with some of the biggest brands. Coca-Cola and Sprite, Chevrolet, Motorola, Reebok, Sonos and The Daily are the few I know about. These brands will be launching innovative campaigns in partnership with Spotify in the coming weeks and months. Imagine the possibilites!
If your looking for an invite I have a few left. Send me your email via this blog!
20 Million and growing and it's only been a month. This is a meteoric rise for Google+ [G+] when you compare it to their past social endevours or Facebook and Twitter’s early growth as illustrated by the graph below [via Leon Håland]:
It’s only fair to consider and note that Facebook and Twitter were startups when they launched – conversely, Google is a global company with an enormous user base. [ we already use google for search and email ]
Now that G+ has its iPhone app now live, the option to bring in address books from other services seems like an easy way for G+ to expand past the early adopters. That feature combined with the ‘celebrity acquisition plan’ designed to entice global influencers in music and movies will continue to lead to more users.
As it's audience grows businesses, marketers in particular, want to know how use Google+. G+ has continued to push out updates about their plans for businesses within the service. They have ended up back-tracking on their offer to let brands test the service, but to be fair to them, they’ve been completely transparent, with regular updates about what’s going on.
In spite of a few hiccups, this is monumental growth from a service only a month old.
I think real sign of success is when you are able to inspire champions to publish independent videos touting the quality of the service. That is something we should all applaud. [thanks tom anderson for sharing this on g+]
For those new to G+, there are a number of hacks to get started. People are creating videos by the hudreds on how to use the platform. My favorite recent use is the Hangout feature. I think this feature could be used in some fun ways by brands. What's your fav. part of G+?
Champion Videos:
