The site uses your public Facebook information and friend data to give you a flash into my future. The text to voice integration got my last name right and spoke to me. (it sounded better than most real people!)
This is a lovely way to use people's public info to personalize a web experience.
It would have been interesting for them to have included a predictive algorithm to "predict" who you will be friends with in the future. They could do this by looking at your friends and looking at common friend characteristics.
One of my favorite shows on TV/Mobile/Web is Dexter. The Season 4 premiere airs on September 27 on Showtime. When I saw this new video I was absolutely enthralled. Try to find and click on DEXTER to go to LEVEL 3. You have to click quick before he disappears!
I think it is one of the most clever ways of using YouTube's deep link feature. Once your done with level three you can try and find Dexter in Level 4 below.
These amateur beekeepers claim to have made 1000 bees attempt to fly away with a ThinkPad T400. This demo is accentuated when the guys wave a stick under the lightweight ThinkPad T400. This fake video was commissioned by IBM.
Can a bunch of bees make a laptop fly? Can the bees keep the foul mouth VO go away?
The videos of Serena's hot temper have gone viral on YouTube. Perhaps it was over shadowed this morning by the NFL's opening weekend coverage in the mainstream media. One version of Serena's video has received 67,000+ views since last night. It’s also a climbing topic on Twitter.
His art crossed barriers, his fashion allowed us to appear militant and
pop at the same time, his fusion of sounds and collaborative work style
saved parts of the music industry in the 80's and gave MTV an injection
of legitimacy.
His product endorsements and original scores drove fans to purchase millions of products. He helped define the cola wars. He also helped raise the bar when it came to producing advertising that had an entertaining production quality.
The impact of his death was amplified by social media. 10-years ago, we would have learned of MJ's passing via TV, or a friend or coworker. Yesterday, our knowledge was
immediate. With my tweet deck open and my iPhone on my desk the news came in waves. First it was a video from a tourist on a starline bus who uploaded a video of the ambulance leaving Jackson's home. Then it was an avalanche of tweets and links that updated his condition on a real time basis.
The global coordination of fans mourning in public was fascinating. The photo above was taken by my daughter. We used twitter to see where fans were converging in our neighborhood. (We found groups of stunned MJ fans in Harlem, Times Square and Chelsea)
Even more fascinating was the "private" behaviors that drove iTunes to slow, amazon to clog and twitter search to fail. Yesterday afternoon showed both the power and frailty of the digital medium. Celeb-news site, TMZ.com (AOL/Time Warner owned), secured the scoop when it was first to
report that Jackson had died — but the site then crashed several times,
unable to cope with millions of visitors flooding to it.
One of the most fascinating tweets today was when P-Diddy tweeted a link to a tribute song that features The Game, Usher, Mario Winans and Boyz2Men to name a few. Diddy's tweet to approximately 1.3 million Twitter followers has made “Better On The Other Side” the most popular link on Twitter today. (it has almost 2000 retweets).You can download the song at BOX.net a file sharing site.
The rapid changing information added to Wiki's across the net triggered this message to appear on Jackson's Wikipedia page: This article is about a person who has recently died.
Some information, such as that pertaining to the circumstances of the
person's death and surrounding events, may change rapidly as more facts
become known.
The firm New Media Strategies notes
that Jackson’s Wikipedia page logged 1.8 million visitors yesterday,
compared to its daily average of just 20,000. According to Mashable it also saw a whopping
650 edits as users updated the entry furiously as news broke.
If you attempted to search anything last night you probably noticed that the connection speeds felt like 56k modem slow. For 35 minutes, millions of people who googled
Jackson’s name were greeted with an error page rather than a list of
results. CNET reported that Google believed it was under attack
when the news first broke. Google said that there had been a “volcanic” surge in interest in
Michael Jackson, with most of the top 100 searches related to the singer.
Facebook reported that Jackson’s page was
attracting about 20 fans a second, and fast becoming one of the top pages in
all of Facebook. (@ 2:42AM it has 1,228,072 fans)
Once again, real people reporting a story, revealed yet another tale of the traditional news media playing catch-up with the digital. However, it took the traditional outlets to lend their credibility to real people reporting. Together, Broadcast + Digital + Mobile showed how the established players such as TMZ.com / AOL / CNN have finally worked
out how to tap into the power of convergence.
What we know for sure is that no matter your opinion of MJ's private matters (accusations of molestation, childlike behavior and plastic surgery) he never stopped helping change the way we listened and participated in the creation of his music and persona. Jackson was the intersection of art, philanthropy and social movement.
I cannot imagine a brand being able to coordinate a product or service launch, update or invention being as powerful as what Michael Jackson's persona did. We should study the trend to understand how to attempt to replicate it in our marketing lives.
Last night the mediums and the messages converged and exploded. What was your contribution or experience to the #michaeljackson effect?
Who says your brand needs a big ol' web site? Evidently Skittles has realized that media everywhere applies to their brand.
The collapsible application allows you to scurry around the social networking pages and groups that skittles has set up.
This seems like a great way to organize your "earned" media. While this may be the future of the web for brands who are not transactional destinations - the execution has left out an important social component. Sharing. too bad that the app does not let you post it, embed it, or share a link to it.
Hurray for skittles! I think that this is a good way to redefine your brand by the conversations that people are having about you.
I would be the first to say that I was pretty sure I could see a Rick Roll coming a mile away. Wednesday night as I was getting ready for the Tina Turner concert I was startled by what I was sure was a joke. It was direct spot for Barry Manilow's latest album. In the spot Barry Rick Rolls everyone. Yes - even Barry Manilow is using the web to market this very "special" CD. This Christmas you too can own Barry's doing the 80's - which is just wrong! No one else needs to do the eighties accept the people who made the eighties.
Did Barry really mean to get on the Rick Rolling bandwagon?
This morning, while preparing my turkey my eye was caught by the Rick Roll to end all Rick Rolls. As the Foster's Home for Imaginary Friends float rolled on through Herald Square, a black haired, Rick Astley appeared and Rick Rolled the entire nation with his revived web hit Never Gonna Give You Up.
I think this pretty much explains the latest Rick Roll phenom.
UPDATE! - Friday November 28th: Search the "Rick Roll" in You tube and Barry Manilow's ads pop up.
Examining breast never looked so fun. Enjoy Tommy and his "man tits"
This video is one part of a UK campaign to raise awareness for breast cancer. E-mail, display advertising and search directs you to the Cancer Researchmicrosite where visitors can have more fun with Tommy while getting tips on being breast aware.
Donors receive a digital desktop calendar with a photo of Tommy for every month of the year.
No matter your political views you will find this SNL skit a treasure. Tina Fey is a spot on for Palin.
NBC Universal has got it right on allowing us to distribute their content. When are the rest of the networks going to give us the right to give them more viewers?
Photos from the road, the day, the meetings and a few ironic random finds. Catch up with me on my adventures! This is a visual time line of my life ON: The Road.
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