Creativity, fun and design are at the heart of the Target brand. Target Creative, the company’s in-house team, features a diverse group of art directors, designers, writers and producers who serve as brand experts. After launching a Vine account in July, the Target Creative team was inspired to create shareable content and compelling storytelling via this new six-second looping video format. Here are some examples of what the team has put out.
To kick off the football season, for example, Target had some fun with game day munchies.
This playful Lite Brite video took 10 people to produce and two weeks to prepare.
Target Creative used Vine’s continuous loop function to create this endless roller coaster ride.
And this one illustrates how Target can make a summer day more enjoyable, as it takes advantage of the platform’s “touch-to-pause” feature.
A more recent production helped followers get into the Halloween spirit with a fun play on pumpkins:
Eight City Target locations have a digital welcome wall that greets guests as they enter the store.
In addition to communicating weekly promotions and local information, they also offer the perfect place to showcase the most recent Vine videos.