POST DIGITAL

The Guardian's Quest For The Truth

This modern take on a classic fairy tale speaks volumes about where we are as a society. The story begins with the murder of the infamous Big Bad Wolf. The tale incorporates the way we take in media today. Starting with a headline in the Guardian, reports online, announcements and subsequent discussions on Twitter, and then the inevitable YouTube videos, complete with crude computer-generated reenactments and even a revelation of new evidence that shows the Wolf suffers from asthma.

I love the use of a timeless tale with a modern twist which demonstrates how we consume and interact with a good story. The best part of this story is that it positioned the The Guardian as willing partner in the quest to find the truth. 

Eurostar Live

The marketers and agency at Eurostar just got it right with a simple idea. The launch of Eurostar’s new platform, Eurostar Live brings social media commentary by the public about Eurostar’s destinations to 363 public display screens across London.

 

The campaign highlights hidden gems in Eurostar’s destinations, starting with Amsterdam.  I love that they tie in to existing social behaviors we all do when traveling.  Engage at: http://europe.eurostar.com/eurostarlive/

We Are Music

Here is a comprehensive overview of the 2012 Grammys effort.

Work by: TBWA\CHIAT\DAY, Los Angeles

on: a stop motion music video

500 people holding more than 1,500 (!!!) developed pictures all around Israel. The clever video features glimpses of Israel’s many faces with a flip book style stop motion playing out between their fingertips.
(Best viewed not on full screen).

on: puma faas

PUMA gets it right once again! The PUMA Faas Spot is a simple idea transformed in to something you want to continue watching



How would you extend this beyond the 30 seconds?

on: boardwalk empire's digi art direction

As you know I love stunning art direction in film. So when I began watching HBO's Boardwalk Empire I was blown away by the attention to detail.  Every visual element in mint condition.  Check out this video which captures the stunning art direction that acts as a character in the show.  

on: the undercity

Urban explorer Steve Duncan examines hidden infrastructure — the tunnels, subways, and sewers — of cities all over the world. Watch him reveal New York City's secret underground world. Andrew Wonder's amazing video follows Duncan through some of his most recent adventures in New York City.

on: h&m's holiday site

This years best holiday site. Many retailers stay true to their stoggy user expereinces and CMS for the holidays - NOT H&M - If you want the best in fashion ecom this holiday season check out this site http://www.hm.com/gb/#/holiday2010/

on: arcade fire's mashup of music, video and HTML5

While I am not a huge fan of their music - I am a fan of their social media and web design prowess. 

Arcade Fire knocked my sneaks off earlier this year with a three-way marriage of music, video and HTML5. The group’s experimental new video site changed the way I think about a music video.

It's a highly interactive, personal site that uses the Google Maps API and the all-new HTML5 spec. The site challenges the your expectations of what the intersection between music and technology should hold.

on: eight hot package designs

I love crafting the physical brand. Package design is the cross roads between the phyical and emotional essense of a brand.  here are a few examples of some of my favorites. 

what are your favs?