In the latest Britney Spears music video features her own personal fragrance Radiance, Make Up Forever eye-shadow, Sony electronics, and the dating website PlentyOfFish.com which was said to be the only paid placement. According to the New York Times, “Plentyoffish.com, has made a name for itself by engaging in one of the more traditional forms of branded entertainment: paying to have itself placed in scenes in music videos.
Declining record sales is driving bands, singers and other artists to integrate products into their performances. I think that the line between what is the right amount of brand integration and what is too much is a fine one.
Check out the “Hold it Against Me” video. What do you think, does product placements spoil the art?
Content used to be a passive consumption experience, when it's well done, its the beginning of a conversation. When you have the right conversation you can renegotiate the relationship between art, media, advertising and people.
There are some models that never die. A new study reveals that nearly nine in 10 iPad owners would rather watch ads than pay for online content such as TV shows or magazine and newspaper articles, according to a study from Knowledge Networks, an online research firm.
"Not as many people are willing to pay for magazine or news content than we thought they would," said Knowledge CEO Simon Kooyman. - Source Ad Age
What apps have you paid for and why? What content of any are you willing to pay for?