Let the festivus begin! Coca-Cola has unveiled a microsite that lets you generate your own ugly Christmas sweater—as a final touch to complete the year-end holidays. The ‘Coke Zero Ugly Sweater Generator’ lets users mix and match colors, graphics and patterns to make their very own tacky winter wear.
Users can choose from Christmas trees and Santa’s head, to reindeer, sleighs and turkey. The 100 most-voted-for sweaters would be actually handcrafted and sent to their creators—just in time for Christmas.
In 2011, Sweden became the first country in the world to let go of an official communication channel and hand it over to our citizens. Together with the Swedish Institute and Visit Sweden, they decided to break all branding principles and revolutionize the voice of a country.
Target recenlty revealed its new micro-niche retail strategy. Like many retailers they are picking up edgy trendsmart shops from Miami to SF—and plugging these mini boxes inside the larger Target retail box.
Target typically does this right. If the concept takes off with consumers, we can look forward to more boutiques and more categories. I ponder what the online implications of these boutiques will be? will it be a gilt like object or something much more location-based social networking centric?
and cosmetics boutique The Cos Bar from Charleston, Boston’s Polka Dog Bakery, Connecticut, South Carolina, Target, the candy store from SF, The Privet House from Warren, The Shops at Target, The Webster from Miami
The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. With splashes of Henry Jenkins’ spreadable media concept, experiential marketing, Sir Ken Robinson’s whiteboard execution and Coke’s sophisticated marketing aplomb, the videos take us on a discovery that is as startling as it is revelatory.
The challenge of content creation in an enlightening way, reminds us that every contact point with a customernis a point of judgement that should tell an emotional story. The importance of a content fludity model is also referenced. What is most surprising during the nearly eighteen viewing minutes is how willfully the soft drink marketer peels back the layers of their organization to reveal what’s been working and what hasn’t.
Coca-Cola Company, content 2020, Creative Excellence, Henry Jenkins, Jonathan Mildenhall, Ken Robinson, Post Digital, The Coca Cola Company Content 2020 Content Excellence Jonathan Mildenhall Cannes Lions 2011 Cognitive Media RSA Animate Animate Coke Sprite Fanta dynamic storytelling Scribing Animated Scribing Whiteboard Animations, transmedia storytelling
Burberry has approached traditional advertising with a great new entertaining spin to introduce its Summer 2012 Eyewear Collection. The fashion brand has teamed up with a selection of emerging British musicians, who have all created a new track for the campaign. The bands are then shown performing the songs in a series of videos, where they also sport sunglasses from the new collection.
The project is curated by Burberry chief creative officer Christopher Bailey, and the videos have all been created in-house. Burberry is releasing them weekly on YouTube during April. Three tracks are out so far: shown here are videos for One Night Only, Marika Hackman, and Life In Film.
A fourth video, starring The Daydream Club, will be released next week. The tracks are also available for download from iTunes and the bands will headline Burberry showa that will take place on May 3 and 4 in Paris, Milan, New York and Sydney.