ON: Digital+Marketing

ON: The Latest DRTV Spot

via vimeo.com

This is the latest from our Wunderman NYC team.  Direct Response Television Spot for Nationwide Insurance.

Posted via web from joannapenabickley's posterous

ON: A Social Media 101

I invite you to join me in for a Digital 101 at Noon on Friday.   Social Media 101: Discover the power of your voice will be an introductory course and forum where we will cover behavioral trends to the technology tools and the brands and people who are using social media.

I Invite you to become an active practitioner in this session.  You can join the conversation at: http://general.wunderman-review.com/Social_Media_101-Site/  or  you can use our UStream live video feed + twitter session at: http://www.ustream.tv/channel/101-social-media-serise

During the session you can use @jojobickley on Twitter to join the conversation, give us your perspective or ask a few questions. 

Find us on these social media platforms at Noon, Friday July 31.

• UStream: http://www.ustream.tv/channel/101-social-media-serise
• Slideshare - View Presentation and share it at http://www.slideshare.net/wunderman
• Twitter: Ask questions and join the conversation at http://twitter.com by using @jojobickley in your tweets.
  

ON: A Telly for Game Show

Its nice to be loved.  This week our Wunderman NYC Creative team won a Telly for it's work with Nationwide Insurance.

Nationwide Insurance - Game Show Commercial - DRTV :60 from Joanna Pena-Bickley on Vimeo.

The Telly Awards was founded in 1978 to honor excellence in local, regional and cable TV commercials. Silver is the highest honor and we won it! 

Congrats to my team mates!

Nationwide Insurance Game Show Team
Nick Moore, EVP, Cheif Creative Officer
Joanna Peña-Bickley, SVP, Exec. Creative Director
Kris Slocum, Planner
Jennifer Leuzzi, Sr. Writer
David Cole, Sr. Art Director
Chris Loccisano, Sr. Art Director - Digital Experience
Susan Leki Lekanides, Producer
Rebecca Donohue, Account Director
Marc Rappin, SVP, Client Service Director.

Director: Lil X
Editor: John Maloney, Red Car NYC
Music: Michael Maxwell, Pink Noise

Click here to view a full case study for Game Show campaign.

ON: The Big 89 - Happy Birthday Lester #WMAN

One of my favorite parts of working at Wunderman in NY is running into Lester Wunderman in the elevator.  His humble demeanor and ability to strike up a conversation with anyone who asks him a question has kept the last year incredibly exciting. 

Today is Lester's 89th B-Day. Happy Birthday Lester!  89 years ago, Woodrow Wilson was president of the United States. You could buy a Ford for $290! Switzerland had joined the League Of Nations. Pancho Villa surrendered to the Mexican government. The Summer Olympics are held in Antwerp, Belgium.  Agatha Christie published The Mysterious Affair at Styles, introducing Hercule Poirot.  And… Lester Wunderman, the father of our industry, and the beloved founder of our agency was born!

In observance of Lester's B-day you can follow some of his best gems on twitter at twitter.com/wunderman or by searching the #WMAN hashtag.  Here are a few of my favorites!

• Consumer's Communication Bill of Rights, excerpt from Lester's book Being Direct http://bit.ly/9V9Zw
• The consumer is offered more and more self-service -- a euphemism for no service at all.
• Nov. 29, 1967, Lester spoke at MIT. His topic was "Direct Marketing: The New Revolution in Selling" http://bit.ly/4oapWS
• Accountable Creativity - http://www.youtube.com/watch?v=WRG0Wmhrfsk

I recently had the chance to ask a few questions in a NY creative forum.  Here is Lester unplugged.

Feel free to wish Lester Wunderman a Happy Birthday on twitter today by using the #WMAN hashtag!

ON: Creative Evolution

via iamprettysure.com

ON: Periodic Table of Typefaces

via squidspot.com

ON: A Thought for Today

My role in society, or any artist's or poet's role, is to try and express what we all feel. Not to tell people how to feel. Not as a preacher, not as a leader, but as a reflection of us all.  - John Lennon

ON: My NASCAR Journey - In Progress

If you have wondered why I have been infrequently posting ON:Anything, its because I have been busy working with my team and Wunderman client, Nationwide Insurance, to create the 2009 Nationwide / NASCAR campaign.

Here is the latest coverage on MediaPost: Nationwide Rides With Earnhardt, Jr. In New Effort

It has been a journey that has been well documented. Full of team photos, insights and a few fun stories that I look to share after the launch of the campaign.

ON: Being A Conductor

Creative leadership is more than having the right idea.This week I realized its about empowering the people around you to take action and play in concert with you.  It is being a conductor of a great orchestra.  Like the first time I saw Sir Ken Robinson speak this was an enlightening moment.


A conductor's power is to make other people powerful, and to awaken them to the possibilities of their potential. It's showing, not telling. It plays back to one of my favorite Shakespearean quotes "Action is eloquence"

ON: Man Men's Summer Return

Finally a some good news for The Great Depression '09: Mad Men is coming back! It just would not be right if they left on that intense scene between Peggy and Pete? WOW!

Variety is reporting that that Mad Men executive creator Matthew Weiner has just signed a fat seven-figure deal for two more seasons.

Weiner, a former writer for The Sopranos, originally signed on for peanuts when AMC picked up his drama about the Madison Avenue advertising business in the 1960s. That original deal only ran for two years and after the second season wrapped last October he let it be known that he wanted more money before he'd re-sign.

This is fantastic news. I suppose that Mad Men would have gone on (it was picked up for a third season by AMC), but it wouldn't be the same without Weiner. Now everyone can breathe a sigh of relief, get back to work, and make sure those episodes debut this summer as planned.

(Photo Credit: Vanity Fair)