POST DIGITAL

on: mit's visual id

on brut's slap beat box

Need to revive your brand?  Why not start by slapping your man!

Check it out at: http://www.brutslap.com/#/BeatBox

Thanks Karan for this recco.

on: video of the week

This is where Art Nouveau and Russian Constructivism meet the Coca-Cola brand.

 

on: branding inside of a transparent culture

Give Them Something to Believe In

View more presentations from Izzie Zahorian.

on: h&m's magical house of fashion

On November 22, 23 & 24 2010, H&M wrapped their flagship store in Amsterdam with a live 3D projection.

on: mcdonalds free wifi

fry-fi anyone?  As you all know I am a minimalist at heart.  There is an art to just enough. I'm loving it!

 

on: coco

The Coco art company is importing handmade stuff to Europe from Indonesia.  I love the simplicity of the branding designed by creative studio Wallstreet – Different Creature based in Krakow, Poland.

 

ON: T-Mobile's Flash Mob

I love a flash mob. Some say they are sooo done. I am not one of those people. I have to say that this flash mob really brought a smile to my face when I realized that it was another T-Mobile event. With all the horrible crap going on in the world it is nice when a brand just wants you to have a smile and share it.

When I saw what T-Mobile did on Oprah - I was blown away.  If you watched Oprah's 24th season kickoff party, which took place in on the mag mile in Chicago you could can see how people shared an incredible experience that makes you want to smile.  This is really content worth sharing.  (just search YouTube and see how many videos were made)

Do you remember the T-Mobile dance at Liverpool Street Station for T-Mobile's Life's for Sharing campaign? And who can forget the Trafalgare square karaoke, where 13,500 people sang Hey Jude. It seems to me that T-mobile's flash mob still works.

Have you had a recent flash mob experience that you want to share?  If so leave me a comment.

ON: Designing Obama

The Obama brand has inspired many. A real test of a brand, is whether it inspires innovation in artistry. There is no doubt that Obama's Design Director, Scott Thomas, used art and design to bring America together while commenting on their grass roots messages in a visual way.

Today you can revisit the art of the Obama campaign in a 360-page book that reveals the story behind the design of the campaign. The book also features many of the unofficial grassroots art work created in support of Obama.

My favorite part of this book launch is that Thomas is funding the production of the book using Kickstarter, an online funding platform that supports creative endeavors.

Designing Obama from mas / menos on Vimeo.

Get your copy today at http://www.designing-obama.com

ON: A Creative Guide To Brand Building

It's not easy.  If it was, everyone would do it!  This presentation was created to help marketers, art directors, writers and experience designers focus on the details when building or pitching brand work.

Brand Building 101

View more OpenOffice presentations from Joanna Pena-Bickley.