The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta.
Their growth has inspired over 100 brands to begin pinning. So is it right for your brand?
Retailers & Brands looking for Woman: Yes
Brands that are really blowing up on Pinterest are retailers. Right now, Etsy dominates - a natural choice considering how visually focused they have always been. Sucessful eCommerce has always been a visual experience. Now retailers have an opportunity to have their wares pinned all over the internet in non-ad form.
In social media, there are a lot of bandwagons to jump on right now. Smart brands don't want to invest time and resources into social media that is just a flash in the pan or too niche for their customer base. It must be able to show an ROI. Yes, Pinterest is driving lots of traffic and very popular with woman. But unless Pinterest provides a real solution to a problem that already exists, hold back.
A Key Takeaway: Pinterest, like other social media, is a utiltiy with lots of eyeballs that might help your brand. However, it might not. Keep your goals and KPIs close.
The latest find: http://moojive.com/ This does a great job of extending the Facebook events your mobile.
Moojive is a mobile app that extends your Facebook event experience. The app makes it easy to plan events on the go, stay on top of your friends en route location when heading out and provides a place for quick interaction between event members.
WeTweetApp is for organizations which use Twitter for announcements. This service gives you the ability to prepare a Tweet and share it with colleagues. They can comment and change the Tweet in real time. So stop emailing your drafts to colleagues, start editing it in real time. Sign up at http://wetweetapp.com/