Burberry has approached traditional advertising with a great new entertaining spin to introduce its Summer 2012 Eyewear Collection. The fashion brand has teamed up with a selection of emerging British musicians, who have all created a new track for the campaign. The bands are then shown performing the songs in a series of videos, where they also sport sunglasses from the new collection.
The project is curated by Burberry chief creative officer Christopher Bailey, and the videos have all been created in-house. Burberry is releasing them weekly on YouTube during April. Three tracks are out so far: shown here are videos for One Night Only, Marika Hackman, and Life In Film.
A fourth video, starring The Daydream Club, will be released next week. The tracks are also available for download from iTunes and the bands will headline Burberry showa that will take place on May 3 and 4 in Paris, Milan, New York and Sydney.
This modern take on a classic fairy tale speaks volumes about where we are as a society. The story begins with the murder of the infamous Big Bad Wolf. The tale incorporates the way we take in media today. Starting with a headline in the Guardian, reports online, announcements and subsequent discussions on Twitter, and then the inevitable YouTube videos, complete with crude computer-generated reenactments and even a revelation of new evidence that shows the Wolf suffers from asthma.
I love the use of a timeless tale with a modern twist which demonstrates how we consume and interact with a good story. The best part of this story is that it positioned the The Guardian as willing partner in the quest to find the truth.
Hey ladies - Summer's Eve is back! After last years disastrous campaign that told woman to douche before asking for a raise, they have launched a series of talking hand-puppet vaginas, as part of its new "Hail to the V" campaign.
The campaign is meant to be about empowering women and rejuvenating the brand. The three ads have created a new set of issues. Listen to the voice work. People claim that the African American and Latina versions promotes racial stereotypes.
As a proud Latina, nothing about these videos offended me. My initial reaction was to laugh. They caught my attention and got me to consider the product. (leaning in) Shhh - with out the bronxy accent that is what my inner voice sounds like - especially the spanish part. Do you think the accent over the top? Is it racially inappropriate if you are not the intended latina audience?
According to AdWeek: The larger problem for Summer's Eve is that many women see douching products themselves, and any marketing of them, as anti-woman—i.e., creating a feeling of shame around the issue of cleanliness, then selling the antidote to the shame.
I would like to call BS! For years we have had to endure spots for guys with penis issues. they can endure a minute of clean vagina messaging. Everyone from Consumerist to the Daily News has weighed in on the withering critiques.
What do you think? Do the spots manage to hit that magical advertising sweet spot of being both sexist and racist?
There are some models that never die. A new study reveals that nearly nine in 10 iPad owners would rather watch ads than pay for online content such as TV shows or magazine and newspaper articles, according to a study from Knowledge Networks, an online research firm.
"Not as many people are willing to pay for magazine or news content than we thought they would," said Knowledge CEO Simon Kooyman. - Source Ad Age
What apps have you paid for and why? What content of any are you willing to pay for?
