This week there has been a frenzy of music video innovation. From Bob Dylan's Like a Rolling Stone Interactive video to Pharrell Williams, 24 Hours of Happy its we are seeing a music video comeback instead of throwback. The website is at 24hoursofhappy.com and was created by French directing team We Are From LA and produced by Iconoclast.
When visiting the site, you join the clock at whatever the local time is. You can then check out different times of day and different scenes, all set to the sounds of Happy, which continues playing seamlessly throughout. Shot in different settings around the world, the footage features people dancing to the track: Pharrell pops up on the hour every hour, and there are cameos from other famous folks including Tyler, The Creator, Magic Johnson and Jamie Foxx.
The website allows you to share specific moments with friends via Facebook or Twitter. This is a useful feature as, let's face it, not even the most ardent Pharrell fan are likely to watch the full 24 hours -- at least not while still liking the song.