More than 80% of all purchases are made by women. Yet most women say they don’t like the way they’re marketed to. Is it a coincidence that only 3% of all ad agency creatives are women? Are advertisers getting what they pay for? Through any lens, it’s a ridiculous representation, but there are very real reasons for this surreal imbalance. What are they?
- Work/Life Balance
- Creative Bias
So what do we do about it? If you are in SF this week I would reccomend you join the 3% Conference.
If you are not in SF - Visit http://3PercentConf.com