As we tap, click, call, share, swipe and purchase products and services, our actions are generating record-breaking amounts of data. Now that everything is measurable, everything is measured. We create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. Big Data represents a digital treasure trove that can help companies create new products and services—and even spawn entirely new businesses—through analytics. Customer experience and design pros like Matter glean customer insights and truths from social media, financial systems, emails, mobile apps, surveys, call centers, and digital and analog sensors.
Over the last year, the term Big Data has become a buzzword tossed around by many. There is a lot more behind those two words, and we thought we’d help demystify the complexity of how Big Data can drive the growth that CEOs demand.