The Romney campaign has been buying Facebook and Twitter social advertising, designed to divert clicks from users who search for “Obama.”
Some brands take offense to competitors buying ads on their name keywords and consider it squatting. What do we expect from our presidential candidates? The Facebook “Obama” search ads are well executed. Even start to type “Barack” and the sponsored listing appears. A click leads to the official Romney Facebook page.
Buying ads for competitors’ brand search keywords is nothing new to online marketers. Would you consider this smart politics or dirty tactics?
Facebook has just released a new feature for global brands that enables brands to provide a more localized experiences for the user. This feature has been saught after by the likes of global brands like Ford, Nokia and Starbucks. It also gave way to third party Facebook content mangement solutions and strategy questions about how local should a brand get. Facebook has ruled. Glocal works.
A user will be directed to the most appropriate page depending on their location and could view an entirely different visual experience (ie. cover photo, ‘about me’, Page apps and milestones) to someone in another location. Page managers will also be able to set a default page for other all regions without a localized view.
This feature will only be available to those brands who can spend enough on Facebook advertising to justify a named account manager.
LinkedIn has debuted a new design for company pages to all companies. Additionally, LinkedIn also announced its new Featured Updates, which is similar to Facebook’s pinned posts and lets companies highlight an update at the top of their page.