Target recenlty revealed its new micro-niche retail strategy. Like many retailers they are picking up edgy trendsmart shops from Miami to SF—and plugging these mini boxes inside the larger Target retail box.
This concept is not a new one as commercial real estate developers have already seized upon this idea at Boston’s Newbury Street, Chelsea Market in Manhattan and Santa Monica Place in California.
Target typically does this right. If the concept takes off with consumers, we can look forward to more boutiques and more categories. I ponder what the online implications of these boutiques will be? will it be a gilt like object or something much more location-based social networking centric?
