The last 6 months have been huge for Pinterest. Every client I talk to has asked to get in on the Beta.
Their growth has inspired over 100 brands to begin pinning. So is it right for your brand?
Retailers & Brands looking for Woman: Yes
Brands that are really blowing up on Pinterest are retailers. Right now, Etsy dominates - a natural choice considering how visually focused they have always been. Sucessful eCommerce has always been a visual experience. Now retailers have an opportunity to have their wares pinned all over the internet in non-ad form.
Select Retailers on Pintrest:
All other marketers: Maybe
In social media, there are a lot of bandwagons to jump on right now. Smart brands don't want to invest time and resources into social media that is just a flash in the pan or too niche for their customer base. It must be able to show an ROI. Yes, Pinterest is driving lots of traffic and very popular with woman. But unless Pinterest provides a real solution to a problem that already exists, hold back.
A Key Takeaway: Pinterest, like other social media, is a utiltiy with lots of eyeballs that might help your brand. However, it might not. Keep your goals and KPIs close.
Other opinions & sources