Three year old Riley calls bullshit on marketing to young girls. I love it.
Marketing to girls and women requires solid strategy, not just tactics or the color pink. To really make an impact with young girls and women, you've got to commit to them-just like with any other initiative. You have to be smarter than the color pink. There is an insight in this video. Can you tell me what it is?
I think that Riley defines that girls happen to love things that traditionally would be just for guys. If Riley gets it, so should we.