Does your brand or company have tons of influencers blogging, tweeting, vlgging and posting photos and videos all over the web? How do you take these disperate posts from thought leaders and influencers and form a global community? This was the business challenge when I began designing IdeaCorps platform.
When I thought about the audiece I found that we were all creating content locally. The creation of the content was not the challenge - however bring this content forth to benefit the global wunderman brand was. IdeaCorp.Wunderman.com was designed to bring together a global community that is focused on inspiring business-changing ideas.
Through the plaform we turned our top content creators and digital influncers into curators on behalf of the wunderman brand by using open social APIs to aggrigate a wide variety of content.
The IdeaCorps Global News Feed, this application uses just about every social API to aggrigate it’s community of thought-leaders. The feed seen in this iPad application uses dynamically pulls every content type into one mobile interface.