Do you work in an office environment where many of your co-workers still haven’t grasped the concept of Twitter? These Paper Tweet Pads might be the easiest way to communicate with them, while slowly drilling the site’s purpose into their head—one condescending page at a time.
In the latest Britney Spears music video features her own personal fragrance Radiance, Make Up Forever eye-shadow, Sony electronics, and the dating website PlentyOfFish.com which was said to be the only paid placement. According to the New York Times, “Plentyoffish.com, has made a name for itself by engaging in one of the more traditional forms of branded entertainment: paying to have itself placed in scenes in music videos.
Declining record sales is driving bands, singers and other artists to integrate products into their performances. I think that the line between what is the right amount of brand integration and what is too much is a fine one.
Check out the “Hold it Against Me” video. What do you think, does product placements spoil the art?
Social Media week was a great place to confirm what many of us who consider ourselves practitioners know from our expereince with the brands we work with. One of the best presentations was this deck from Tom at Trendstream. It details worldwide social media usage stats and emerging usage patterns.
facebook likes me - they really really like me! I had fun serving as the Wunderman Network creative and innovations lead that developed some of the latest advertising innovations for facebook. From the initial ideas to design and function of the innovations, I used the social graph to come up with contextually relevant advertising units for facebook users. look forward to sharing the prototype once they are public.
The IAB and Lightspeed Research conducted a detailed study into what social network users expect in terms of online customer service – with 45% of respondents having complained online compared with 36% who have complained by phone – showing that the internet is the most common place to complain. It seems that younger people are more determined to receive a quick response – 19% of the 18-34 demographic want a response within an hour, although most people are happy as long as they receive a response within 24 hours.
The new Penki appfor the iPhone and iPad, allows you to paint 3D messages and images that are revealed in long exposure photographs. This captivating application uses technology in a future forward method.